La Cantera Resort and Spa

Target Segments:
Families
Couples
Summer Travelers

La Cantera Resort & Spa, a AAA Four Diamond Award resort in San Antonio, Texas, implemented Screen Pilot’s full-spectrum, digital brand experience solution known as DBX.

Within the first few weeks of using DBX, the hotel tripled its conversion rate for strategically chosen leisure guest segments.

  • La Cantera Resort’s conversion rate spiked to an average of 3.9% for these 3 audiences - an increase of more than 217% versus the site’s average conversion rate.
  • When targeting summer travelers, the conversion rate was more than 6%.
  • Targeted segments that received their own user experiences represented just 9% of the site’s users, however, were responsible for generating one-third of the site’s overall room night production.
  • Visitors who received their personalized journeys spent 8% more on average than the control.

To apply the DBX power of personalization to work for your property, reach out to a Screen Pilot team member.

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