Willows Lodge, a AAA Four Diamond Award resort in Woodinville, Washington offers its guests a Pacific Northwest Oasis only 30 minutes from the heart of bustling Seattle. Willows Lodge implemented Screen Pilot’s full-spectrum, digital brand experience solution known as DBX to offer its guests a personalized experience even before stepping onto the property.
Within the first few weeks of using DBX, Willows Lodge saw 7X its conversion rate for strategically chosen leisure guest segments.
- Willows Lodge conversion rate spiked to over 15% for the couples midweek audience - an increase of more than 600% versus the site’s average conversion rate.
- Targeted segments that received their own user experiences represented just 3% of the site’s users, however, were responsible for generating nearly 25% of the site’s overall revenue.
- Visitors who received a personalized DBX journey spent 3% more overall than who did not.
To apply the DBX power of personalization to work for your property, reach out to a Screen Pilot team member.