![](https://cdn.prod.website-files.com/6227eabafb5779765cabeaaf/63ea91cec0cafb0fe1b93c94_Carneros%20Resort%20and%20Spa.jpg)
Carneros Resort and Spa
Target Segments:
Families
Couples
Tactics:
Guest Persona Research
Website Segmentation & Research
Personalized Website Experiences
Persona-Driven Content
Carneros Resort and Spa, an award-winning luxury resort in Napa Valley, implemented Screen Pilot’s full-spectrum, digital brand experience solution known as DBX.
With the first month of implementation, the resort saw booking conversion rates increase between 300% and 400% for the targeted family and couples audiences compared to overall organic website traffic.
Not only did Carneros Resort and Spa see more bookings on average, but they also earned:
- 10% increase in overall organic revenue
- 36% increase in average stay value for the family audience
To apply the DBX power of personalization to work for your property, reach out to a Screen Pilot team member.
![](https://cdn.prod.website-files.com/613f07ccd12aa4000cbc257a/613f07ccd12aa47391bc2685_26.jpg)
![](https://cdn.prod.website-files.com/613f07ccd12aa4000cbc257a/613f07ccd12aa48883bc2687_Stationary_Mockup_009.jpg)
![](https://cdn.prod.website-files.com/613f07ccd12aa4000cbc257a/613f07ccd12aa45bf9bc2686_Stationary_Mockup_005.jpg)
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