San Diego Mission Bay

Target Segments:
Family Travelers
Couples

Awash in sun and Southern California style, San Diego Mission Bay Resort used Screen Pilot’s digital brand experience (DBX) technology to target two very different types of travelers; couples, and families.

Both DBX campaigns proved successful.

  • The conversion rates for couples and families spiked to an average of 4.6%, a 71% increase over users who did not receive a personalized DBX experience.
  • Targeted segments that received their own personalized journey represented just 30% of the site’s returning users yet were responsible for generating more than half (51%) of the resort’s revenue. Families who received a personalized DBX experience spent 104% more than those who did not.
  • Couples spent 30% more on average when targeted with DBX personalization.
  • The use of DBX increased the property’s overall website conversion rate by nearly 20% for returning users.
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To apply the DBX power of personalization to work for your property, reach out to a Screen Pilot team member.

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