Awash in sun and Southern California style, San Diego Mission Bay Resort used Screen Pilot’s digital brand experience (DBX) technology to target two very different types of travelers; couples, and families.

Both DBX campaigns proved successful.

• The conversion rates for couples and families spiked to an average of 4.6%, a 71% increase over users who did not receive a personalized DBX experience.
• Targeted segments that received their own personalized journey represented just 30% of the site’s returning users yet were responsible for generating more than half (51%) of the resort’s revenue. Families who received a personalized DBX experience spent 104% more than those who did not.
• Couples spent 30% more on average when targeted with DBX personalization.
• The use of DBX increased the property’s overall website conversion rate by nearly 20% for returning users.