Social media strategy can be a beast to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider.
Further, marketing teams well understand that no two social media channels – or their audiences – are exactly alike. What’s engaging on a visuals-first platform like Instagram or Pinterest doesn’t necessarily translate to a video channel such as YouTube or TikTok, or resonate with users on Facebook or X. Appropriately, teams tend to develop a unique approach for each given channel, but even that must remain fluid. New channels emerge all the time, and the world’s most widely used social platforms are constantly tweaking their algorithms and changing the way brands and users engage.
The good news is that while times and tools change, there are a handful of social media principles that endure.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to outline the truths that the industry's top hospitality teams live by.
Read "7 Social Media Truths from High-Performing Hotel Marketing Teams" at Revfine.com.
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Did you enjoy the read?
Get original hospitality industry insights delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
Social media strategy can be a beast to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider.
Further, marketing teams well understand that no two social media channels – or their audiences – are exactly alike. What’s engaging on a visuals-first platform like Instagram or Pinterest doesn’t necessarily translate to a video channel such as YouTube or TikTok, or resonate with users on Facebook or X. Appropriately, teams tend to develop a unique approach for each given channel, but even that must remain fluid. New channels emerge all the time, and the world’s most widely used social platforms are constantly tweaking their algorithms and changing the way brands and users engage.
The good news is that while times and tools change, there are a handful of social media principles that endure.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to outline the truths that the industry's top hospitality teams live by.
Read "7 Social Media Truths from High-Performing Hotel Marketing Teams" at Revfine.com.
___
Did you enjoy the read?
Get original hospitality industry insights delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
