The team here at Screen Pilot had a great time this morning at the Social Media Breakfast Charlotte (Twitter hashtag #smbclt). We heard from great speakers including the head of mobile apps at Bank of America. All in all a thoroughly interesting morning.While back at the office grindstone we caught sight of a great little article thats particularly relevant to our mornings activities. And co-incidentally ties together 2 of our core agency functions - mobile and analytics. Including online to offline. The article link is below gives tips on:1) Optimizing your website for mobile2) Aligning calls to action with search behaviour3) Tracking both online and offline conversionsTake a look at the article itself here on marketingprofs.com and let us know if it gives you any thoughts or ideas. Are you already doing any of this yourself for instance?
The team here at Screen Pilot had a great time this morning at the Social Media Breakfast Charlotte (Twitter hashtag #smbclt). We heard from great speakers including the head of mobile apps at Bank of America. All in all a thoroughly interesting morning.While back at the office grindstone we caught sight of a great little article thats particularly relevant to our mornings activities. And co-incidentally ties together 2 of our core agency functions - mobile and analytics. Including online to offline. The article link is below gives tips on:1) Optimizing your website for mobile2) Aligning calls to action with search behaviour3) Tracking both online and offline conversionsTake a look at the article itself here on marketingprofs.com and let us know if it gives you any thoughts or ideas. Are you already doing any of this yourself for instance?
