A lot of brands and business have Twitter accounts, Facebook Fan pages and other social media site accounts. Are you making the most of them? Not only can a properly enhanced account or page profile give you that clean, professional look and feel, it can also help your SEO. Popular social media sites means great link strength - that means if you have a link to your website from these accounts, then the text on your key pages will have an effect on your SEO strategy. For example, what do you have written in your About Us text on Twitter? The 'About Us' box is a great place to include relevant content and keyword-rich descriptions. But it's not just about SEO, in fact, the reason why you have a social media presence in the first place, actually overrides the SEO benefits.So, here are some quick tips you can implement today...
- Ensure your About Us copy contains your keyword rich story. This is often identified in search algorithms as a key component of SERPs. Make sure your words are contained in this copy whether it be Facebook, Twitter, MySpace or Yammer sites and others.
- Keep it fresh! Social media for brands is all about the here and now and things that can be acted upon. Your Facebook page should contain things you want people to do, to take advntage of, to be rewarded for having followed you or adding you as a Fan.
- Video and images: These digital assets are becoming more and more important in SERPs and social media. Posting video content into your social sites that's relevant and that has viral opportunity will get circulated.
- Social media isn't a hard sell - make sure you don't turn people off with pointless postings, content or hard sells. Remember, it's social, the recipient will dictate for themselves what's important and what's not. Give them the content to make that decision on while at the same time building your brand and experience you want to deliver through content that supports this strategy.
- Know what people are saying. Use sites like SocialMention.com to get quick and easy reports on content relevant to your brand.
- Need more characters in Twitter? If you use the web based interface for Twitter, long URLs automatically get shortened using bit.ly so you don't have to worry about long URLs - thus giving you more room for your message.
- Take advantage of background images to ensure your key photography or product shots are upfront and center. Get away from boring standard backgrounds that look the same as everyone else's profile pages.
In our next installment on the social media front, we'll be covering some key tools you should be using today to ensure you're monitoring and building your social media presence and opportunity. But if you need a hand giving your social media tactics a boost, get in touch.
A lot of brands and business have Twitter accounts, Facebook Fan pages and other social media site accounts. Are you making the most of them? Not only can a properly enhanced account or page profile give you that clean, professional look and feel, it can also help your SEO. Popular social media sites means great link strength - that means if you have a link to your website from these accounts, then the text on your key pages will have an effect on your SEO strategy. For example, what do you have written in your About Us text on Twitter? The 'About Us' box is a great place to include relevant content and keyword-rich descriptions. But it's not just about SEO, in fact, the reason why you have a social media presence in the first place, actually overrides the SEO benefits.So, here are some quick tips you can implement today...
- Ensure your About Us copy contains your keyword rich story. This is often identified in search algorithms as a key component of SERPs. Make sure your words are contained in this copy whether it be Facebook, Twitter, MySpace or Yammer sites and others.
- Keep it fresh! Social media for brands is all about the here and now and things that can be acted upon. Your Facebook page should contain things you want people to do, to take advntage of, to be rewarded for having followed you or adding you as a Fan.
- Video and images: These digital assets are becoming more and more important in SERPs and social media. Posting video content into your social sites that's relevant and that has viral opportunity will get circulated.
- Social media isn't a hard sell - make sure you don't turn people off with pointless postings, content or hard sells. Remember, it's social, the recipient will dictate for themselves what's important and what's not. Give them the content to make that decision on while at the same time building your brand and experience you want to deliver through content that supports this strategy.
- Know what people are saying. Use sites like SocialMention.com to get quick and easy reports on content relevant to your brand.
- Need more characters in Twitter? If you use the web based interface for Twitter, long URLs automatically get shortened using bit.ly so you don't have to worry about long URLs - thus giving you more room for your message.
- Take advantage of background images to ensure your key photography or product shots are upfront and center. Get away from boring standard backgrounds that look the same as everyone else's profile pages.
In our next installment on the social media front, we'll be covering some key tools you should be using today to ensure you're monitoring and building your social media presence and opportunity. But if you need a hand giving your social media tactics a boost, get in touch.
