Social media is no longer just where travellers go for inspiration. It’s where they search for their next trip, explore their options, validate their choices and increasingly, move closer to booking. Yet for many hotel brands, social is still planned and budgeted as an isolated channel rather than a core part of the wider marketing ecosystem.
Join Screen Pilot’s Global Organic Social Director, Jessica Lishman, and Chief Creative Officer, Samuel Trainor, for a live session exploring what the changing role of social means for hotel marketers planning their 2027 budgets.
We’ll unpack how social is reshaping the traveller journey, why the lines between organic, paid and creator marketing are disappearing, and how smarter investment in social can make your wider marketing work harder.
Expect real examples, practical takeaways and a few uncomfortable questions about where your 2027 marketing spend is going.
