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Industry Insight

Cash-Strapped Luxury: How Younger Generations Deal in Taste, No Wealth

A young person with short, light brown hair wearing a navy jacket over a white shirt sits in front of a plain purple background, looking slightly to the side with a neutral expression.
A young person with short, light brown hair wearing a navy jacket over a white shirt sits in front of a plain purple background, looking slightly to the side with a neutral expression.

Oliver Cousins, Strategy Director at Screen Pilot, unpacks the behavioural shifts reshaping the luxury market for a new generation of economically squeezed, yet intensely aspirational consumers in hospitality and leisure.

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