92% of hoteliers say personalization is an important part of elevating the guest experience.
In a survey* of senior technology decision makers from 100 hospitality brands, properties, and hotel groups across the United Kingdom, France, Germany, UAE, U.S., Mexico, Brazil, India, China, and South Korea, the importance of personalization in hospitality was made clear.
* Travel Technology Investment Trends 2024
Personalization is the future.
Marketing personalization – using data to tailor messages to an individual user’s preferences, wants and needs – has emerged as one of the most powerful ways we help unlock meaningful growth and differentiation in hospitality. Screen Pilot helps hotels and resorts implement personalized marketing at scale.
- Easy to adopt by any hotel team.
- Doesn’t rely on third-party cookies.
- Works with existing platforms, no new tech needed.
Hoteliers are prioritizing personalization.
Virtually all senior technology decision makers agree that personalization is the future of marketing, but not just because the strategy increases direct bookings.
Some 85% of hoteliers recognize personalization as a key driver of commercial value, noting it could help deliver in excess of 5% in incremental revenue.
Screen Pilot is hospitality’s personalization pioneer.
Personalization may be the future, but the payoff of personalization is our clients’ present.
Screen Pilot was an early adopter of personalization methodology, pushing our hotel and resort clients to the forefront of the industry with comprehensive digital brand experience (DBX) marketing.
Case Study:
Personalization in practice.
Hotel teams that use Screen Pilot’s personalization strategy consistently enjoy overperformance in KPIs, including an increase in conversion rates between 3X and 6X their previous average, and users who receive a personalized journey consistently generate more revenue than those who don’t.
This compact case study offers real-world examples of how hotel teams are using marketing personalization to increase bookings, boost sales and nurture long-term loyalty.
