Personalization +
Hotel Marketing

How Marketing Personalization Motivates Travelers and Drives Bookings for Hotels

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The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – is one of the most significant behavioral shifts we’ve seen in a generation, impacting virtually every industry, field and facet of digital society, including hospitality and travel.
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This compact case study offers real-world examples of how hotel teams are using marketing personalization to increase bookings, boost sales and nurture long-term loyalty.

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