Sanctuary Camelback

Target Segments:
Locals
Staycationers
Tactics:
Key Guest Persona Research & Demographic Profiles
Persona-Based Homepage Personalizations & Activity Recommendations

Screen Pilot’s digital brand experience (DBX) technology not only drives direct bookings on a global scale, but it can increase conversions within the local market, as well.

Sanctuary Camelback Mountain, a serene resort and spa in Scottsdale, Arizona, used DBX to create a personalized journey for the local market and boost bookings by Arizona residents.

  • Locals who received a personalized DBX journey converted at a rate 5X higher than the site’s previous average for Arizona residents.
  • Residents who received DBX personalization were 55% more likely to return to the hotel’s website.
  • Arizonans who received DBX personalization averaged more page views per website session than those who did not.
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To apply the DBX power of personalization to work for your property, reach out to a Screen Pilot team member.

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