Digital Marketing and the new iOS5
- Posted by Arielle Rubenstein
- On July 20, 2011
Apple lovers, geeks, obsessives, followers, fanatics and Steve Jobs stalkers the world over are currently hyping themselves up into a frenzy over the projected September release of the iOS5 and iPhone 5. At Screen Pilot we’re not so concerned about what the new operating system will do but how it can help us engage with consumers and what changes we’ll have to make.
Take for example the most obvious place to start – Phone wide Twitter integration. This will see more photos and other rich media tweeted by iPhone users making twitter a more valuable tool for digital marketers. It could also see a surge in Twitter sign ups as new iPhone users jump on the bandwagon.
However the biggest marketing challenge will be the new Notification Center that is visible on users lock screens. This update has come about because of the number of notifications iPhone users receive has ballooned over the last 12 months. This led to a number of complaints to Apple. The Notification Center has been built to remedy this.
The user can see all notifications in a single place via the Notification Center from the home screen or from any app by swiping down the status bar. When the user gets a new notification it will appear at the top of the screen rather than a popup. The lock screen also displays the notifications so you can respond to them quickly with a swipe of your finger. From a marketing standpoint this change certainly makes the iPhone a less useful tool. We can imagine that deal apps like Groupon and Living Social will suffer as their daily updates go unnoticed more often. Its worth keeping an eye(phone) on when the new OS and iPhone 5 is released.