Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce?
Travel is a familiar theme in most social feeds. We scroll through photos of friends with fantastical drinks, videos of influencers in exotic locales and, of course, hospitality brands showcasing their sense of place.
For years, paving a frictionless path from inspiration to conversion was a challenge for hoteliers, but social media has evolved into a powerful commercial platform where billions of dollars change hands annually. This phenomenon, known as social commerce, is revolutionizing how businesses interact with and sell to their customers, and offering a new space to drive bookings for hotels and resorts.
Understanding Social Commerce
Social commerce represents the intersection of social media and e-commerce, allowing users to complete entire purchase journeys without leaving their favorite social platforms. In 2023, global social commerce sales reached $992 billion, with projections suggesting this figure will triple by 2026. More importantly, 98% of consumers plan to make at least one purchase through social media shopping platforms in the coming year.
The Travel Industry's Social Commerce Revolution
The travel industry has embraced social commerce with remarkable success. According to recent studies, 87% of travelers use social media for travel inspiration, and 55% have booked trips directly through social media platforms. The visual nature of platforms like Instagram and Pinterest makes them particularly effective for showcasing destinations and experiences.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to identify existing social commerce opportunities for hotels, an offer best practices for hotels implementing social commerce already.
Read "Social Commerce: Hospitality’s Next Best Opportunity for Growth" at Revfine.com.
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Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce?
Travel is a familiar theme in most social feeds. We scroll through photos of friends with fantastical drinks, videos of influencers in exotic locales and, of course, hospitality brands showcasing their sense of place.
For years, paving a frictionless path from inspiration to conversion was a challenge for hoteliers, but social media has evolved into a powerful commercial platform where billions of dollars change hands annually. This phenomenon, known as social commerce, is revolutionizing how businesses interact with and sell to their customers, and offering a new space to drive bookings for hotels and resorts.
Understanding Social Commerce
Social commerce represents the intersection of social media and e-commerce, allowing users to complete entire purchase journeys without leaving their favorite social platforms. In 2023, global social commerce sales reached $992 billion, with projections suggesting this figure will triple by 2026. More importantly, 98% of consumers plan to make at least one purchase through social media shopping platforms in the coming year.
The Travel Industry's Social Commerce Revolution
The travel industry has embraced social commerce with remarkable success. According to recent studies, 87% of travelers use social media for travel inspiration, and 55% have booked trips directly through social media platforms. The visual nature of platforms like Instagram and Pinterest makes them particularly effective for showcasing destinations and experiences.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to identify existing social commerce opportunities for hotels, an offer best practices for hotels implementing social commerce already.
Read "Social Commerce: Hospitality’s Next Best Opportunity for Growth" at Revfine.com.
___
Looking for more insights?
Get original hospitality industry insights delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
