In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS).
This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to explore the risks of being singularly focused on individual channel ROAS, and outline a healthier, more holistic way to evaluate marketing success.
Read "The Myopic Pursuit of Channel ROAS: How to Avoid a Common Hotel Industry Pitfall" at Revfine.com.
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In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS).
This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to explore the risks of being singularly focused on individual channel ROAS, and outline a healthier, more holistic way to evaluate marketing success.
Read "The Myopic Pursuit of Channel ROAS: How to Avoid a Common Hotel Industry Pitfall" at Revfine.com.
___
Did you enjoy the read?
Get original hospitality industry insights delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
