Denver-based Screen Pilot and United Kingdom-headquartered Ignite have officially joined forces, forming a 100-person global agency poised to redefine marketing for the hospitality and leisure sectors. This strategic merger and acquisition combines Screen Pilot’s data-driven, tech-forward expertise with Ignite’s world-class creative capabilities, offering clients a seamless, full-service solution for all their marketing needs under one global roof. The company is headquartered in Denver, with a European office in London.
The newly combined agency now operates as Screen Pilot, answering the growing demand for a full-service marketing partner with global reach. By bringing together standout creative, powerful data insights and cutting-edge technology, Screen Pilot, eliminates fragmentation and delivers bespoke, end-to-end solutions for brands across multiple markets.
“We’ve created a global strategic powerhouse in hospitality, travel and leisure, built to lead with creativity, performance, and technology that brings an unrivalled deep understanding of how these sectors connect with brands,” Tom Dibble, exec chair of Screen Pilot. “Innovation has always been our edge, and now we have the scale, talent, and positioning to shape the future of our interdependent industry. We’re not here to follow trends–we’re here to set them.”
The new company brings more than 40 years of collective industry expertise to its clients. Screen Pilot is uniquely positioned to serve its clients in the U.S., U.K. as well as Europe and the Middle East, coinciding with a surge in cross continental opportunities.
Screen Pilot is currently recognized as one of the top digital marketing consultancy firms for the hospitality industry globally, engineering digital experiences for companies such as Hyatt, Pyramid Global Hospitality, Marine & Lawn Hotels & Resorts, Noble House Resorts & Hotels, and BRE Hotels & Resorts. Screen Pilot’s tech mindset and AI capabilities distinguishes it from the crowd – using advanced data analysis to create marketing interactions that significantly boost conversion rates and generate exceptional results.
Ignite brings expanded capabilities to Screen Pilot in the areas of creative, branding, video production, and website development. The U.K.-based team has worked with top-tier brands including Stonegate, Marriott Hotels, Smith & Wollensky, Puttshack (U.K.), and Legal Sea Foods. Among the new offerings now available to Screen Pilot clients is Ignite’s “Fuse” - an all-in-one e-commerce solution for hospitality that’s already powering more than 250 restaurant, bar, and pub websites.
The full-service agency remains independent and is led by a combined leadership team from both organizations. The executive team includes Tom Dibble, executive chair; Justin Larsen, chief executive officer; Paul West, partner and president of Europe Middle East Africa; and Sam Trainor Buckingham, partner and chief creative officer.
“By uniting the strengths of Ignite and Screen Pilot, we’re combining award-winning strategic and creative expertise with world-class, data-led performance marketing,” said West. “In today’s fast-moving and highly competitive landscape, the newly formed Screen Pilot offers hospitality, leisure, and travel brands a fully integrated service built upon our “Smart With Heart” philosophy. Blending bold, cut-through creative with advanced data insight, AI, and powerful marketing technology, we’re empowering our worldwide clients with the competitive edge they need to grow meaningfully and sustainably. Our unwavering focus remains the same: delivering exceptional work that drives real results.”
Screen Pilot’s new “Smart With Heart” proposition sits at the intersection of bold creativity, technology and data-fuelled insight. Producing work that is emotive, brave and culturally resonant and using data and smart tech to unlock its full potential.
The agency’s suite of services comprises branding and campaigns, websites, social media, production and performance marketing. Key global services include:
- Impactful creative & branding – distinctive, high-impact creative designed to elevate hospitality brands and drive recognition across every touchpoint.
- Conversion-focused digital experiences – seamless marketing that guides guests from URL to IRL, optimising every stage of the customer journey.
- Social-first campaigns – built for social, made to be shared. Campaigns crafted by animators, videographers, strategists, and content experts to engage audiences and inspire real-world action.
- Bespoke technology & product innovation – a dedicated R&D team builds next-gen tools rooted in hospitality expertise, from proprietary platforms like Fuse and DBX to custom solutions that unlock new revenue opportunities.
- Insight-led strategy – expert data analysts surface actionable insights, ensuring marketing strategies are grounded in performance and aligned with business goals.
- High-converting websites & CRO – performance-driven websites built for speed, elegance, and impact, featuring dynamic personalized content that adapts to each user. This tailored approach lifts conversion rates for hotels and resorts by up to 6x.
For more information about Screen Pilot services, email info@screenpilot.com, phone (877) 246-8747, or reach out through our contact page.
Denver-based Screen Pilot and United Kingdom-headquartered Ignite have officially joined forces, forming a 100-person global agency poised to redefine marketing for the hospitality and leisure sectors. This strategic merger and acquisition combines Screen Pilot’s data-driven, tech-forward expertise with Ignite’s world-class creative capabilities, offering clients a seamless, full-service solution for all their marketing needs under one global roof. The company is headquartered in Denver, with a European office in London.
The newly combined agency now operates as Screen Pilot, answering the growing demand for a full-service marketing partner with global reach. By bringing together standout creative, powerful data insights and cutting-edge technology, Screen Pilot, eliminates fragmentation and delivers bespoke, end-to-end solutions for brands across multiple markets.
“We’ve created a global strategic powerhouse in hospitality, travel and leisure, built to lead with creativity, performance, and technology that brings an unrivalled deep understanding of how these sectors connect with brands,” Tom Dibble, exec chair of Screen Pilot. “Innovation has always been our edge, and now we have the scale, talent, and positioning to shape the future of our interdependent industry. We’re not here to follow trends–we’re here to set them.”
The new company brings more than 40 years of collective industry expertise to its clients. Screen Pilot is uniquely positioned to serve its clients in the U.S., U.K. as well as Europe and the Middle East, coinciding with a surge in cross continental opportunities.
Screen Pilot is currently recognized as one of the top digital marketing consultancy firms for the hospitality industry globally, engineering digital experiences for companies such as Hyatt, Pyramid Global Hospitality, Marine & Lawn Hotels & Resorts, Noble House Resorts & Hotels, and BRE Hotels & Resorts. Screen Pilot’s tech mindset and AI capabilities distinguishes it from the crowd – using advanced data analysis to create marketing interactions that significantly boost conversion rates and generate exceptional results.
Ignite brings expanded capabilities to Screen Pilot in the areas of creative, branding, video production, and website development. The U.K.-based team has worked with top-tier brands including Stonegate, Marriott Hotels, Smith & Wollensky, Puttshack (U.K.), and Legal Sea Foods. Among the new offerings now available to Screen Pilot clients is Ignite’s “Fuse” - an all-in-one e-commerce solution for hospitality that’s already powering more than 250 restaurant, bar, and pub websites.
The full-service agency remains independent and is led by a combined leadership team from both organizations. The executive team includes Tom Dibble, executive chair; Justin Larsen, chief executive officer; Paul West, partner and president of Europe Middle East Africa; and Sam Trainor Buckingham, partner and chief creative officer.
“By uniting the strengths of Ignite and Screen Pilot, we’re combining award-winning strategic and creative expertise with world-class, data-led performance marketing,” said West. “In today’s fast-moving and highly competitive landscape, the newly formed Screen Pilot offers hospitality, leisure, and travel brands a fully integrated service built upon our “Smart With Heart” philosophy. Blending bold, cut-through creative with advanced data insight, AI, and powerful marketing technology, we’re empowering our worldwide clients with the competitive edge they need to grow meaningfully and sustainably. Our unwavering focus remains the same: delivering exceptional work that drives real results.”
Screen Pilot’s new “Smart With Heart” proposition sits at the intersection of bold creativity, technology and data-fuelled insight. Producing work that is emotive, brave and culturally resonant and using data and smart tech to unlock its full potential.
The agency’s suite of services comprises branding and campaigns, websites, social media, production and performance marketing. Key global services include:
- Impactful creative & branding – distinctive, high-impact creative designed to elevate hospitality brands and drive recognition across every touchpoint.
- Conversion-focused digital experiences – seamless marketing that guides guests from URL to IRL, optimising every stage of the customer journey.
- Social-first campaigns – built for social, made to be shared. Campaigns crafted by animators, videographers, strategists, and content experts to engage audiences and inspire real-world action.
- Bespoke technology & product innovation – a dedicated R&D team builds next-gen tools rooted in hospitality expertise, from proprietary platforms like Fuse and DBX to custom solutions that unlock new revenue opportunities.
- Insight-led strategy – expert data analysts surface actionable insights, ensuring marketing strategies are grounded in performance and aligned with business goals.
- High-converting websites & CRO – performance-driven websites built for speed, elegance, and impact, featuring dynamic personalized content that adapts to each user. This tailored approach lifts conversion rates for hotels and resorts by up to 6x.
For more information about Screen Pilot services, email info@screenpilot.com, phone (877) 246-8747, or reach out through our contact page.
