More and more hospitality teams are adopting a personalized marketing approach, with one recent report noting that 92% of hoteliers saying personalization is important for elevating guest experiences.
But after embracing marketing personalization … then what?
As with all marketing strategies, it’s important for hotel teams to routinely evaluate the effectiveness of their execution in order to identify areas of opportunity and growth.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to highlight three key metrics for evaluating your marketing personalization program, and how to pivot when the metrics don’t meet your expectations.
Read 3 Key Metrics for Evaluating Your Personalization Strategy at Revfine.com.
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More and more hospitality teams are adopting a personalized marketing approach, with one recent report noting that 92% of hoteliers saying personalization is important for elevating guest experiences.
But after embracing marketing personalization … then what?
As with all marketing strategies, it’s important for hotel teams to routinely evaluate the effectiveness of their execution in order to identify areas of opportunity and growth.
Screen Pilot has partnered with hospitality knowledge platform Revfine.com to highlight three key metrics for evaluating your marketing personalization program, and how to pivot when the metrics don’t meet your expectations.
Read 3 Key Metrics for Evaluating Your Personalization Strategy at Revfine.com.
___
Did you enjoy the read?
Get original hospitality industry insights delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
