How to Effectively Capture Mobile Marketing Conversions

The team here at Screen Pilot had a great time this morning at the Social Media Breakfast Charlotte (Twitter hashtag #smbclt). We heard from great speakers including the head of mobile apps at Bank of America. All in all a thoroughly interesting morning.

While back at the office grindstone we caught sight of a great little article thats particularly relevant to our mornings activities. And co-incidentally ties together 2 of our core agency functions – mobile and analytics. Including online to offline. The article link is below gives tips on:

1) Optimizing your website for mobile

2) Aligning calls to action with search behaviour

3) Tracking both online and offline conversions

Take a look at the article itself here on marketingprofs.com and let us know if it gives you any thoughts or ideas. Are you already doing any of this yourself for instance?