5 Takeaways from New Travel Trends Report
- Posted by Todd Vines
- On November 29, 2021
A new travel trends report from Expedia Group offer fresh insights and a look at the ongoing recovery in travel. The report took into account Q3, 2021 traveler data.
Here are five quick takeaways from the report.
Business travel is building momentum.
As professionals around the world begin to return to the office, many are also returning to the road.
Globally, business travel demand in Q3 was up more than 40% quarter-over-quarter, and up more than 110% compared to Q3, 2020, according to the report. Paris, Chicago, London and New York reigned as the top-booked destinations for business travelers.
In North America, Q3 business travel demand was up more than 40% compared to Q2, and up 200% year-over-year, with Chicago, Atlanta, Houston, Dallas, and Charlotte as top destinations.
Holiday season search sees triple-digit growth.
Travelers appear eager to make up for the time lost with family and friends.
Q3 searches for trips starting in November and December saw triple-digit growth compared to the same period in 2020, with North America leading the surge. Q3 room night demand for trips in November and December also saw triple-digit growth across most regions, and the global average daily rate (ADR) increased by approximately 25% on average year-over-year.
According to the Expedia Holiday Travel Forecast, the top choices for Christmas escapes are sunny beachside destinations across Mexico and Florida.
Global search volume is holding steady.
People are dreaming of, and planning for, travel.
Following a strong Q2, global search volumes were steady during Q3, with nominal change quarter-over-quarter, according to the report.
North America experienced a modest decrease in search mid-summer, attributed to shifting travel restrictions and the rise of the Delta variant of COVID-19, but search volumes were still up 80% year-over-year for the quarter.
Search windows shorten as travelers look to book ‘last minute.’
Travelers remain reluctant to plan travel more than a month out.
In Q3, nearly 70% of global searches fell within the 0- to 30–day search window, a 15% increase quarter-over-quarter.
This shift in search windows indicates that travelers are reverting to planning trips for the near future, compared to the lengthening search windows we saw in Q2, 2021.
U.S. cities rebound, including Las Vegas, New York and Orlando.
Travelers appear ready to head back to big cities.
New York topped the list for both global bookings and North American bookings, and was also a top 10 destination for international travelers, according to the report.
Rounding out the top three were Las Vegas and Orlando, with the trio holding the top spots throughout July, August, and September.
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