At the beginning of June 2010, Google officially launched Caffeine, their new super fast indexing platform. They have been testing it for the past year and claim that with the upgrades to their spiders and other indexing tools, more websites will be indexed and faster meaning fresher content and more relevant search results. So what does this mean for the hotel and resort industry and what can you do to take advantage of Caffeine?The whole concept of Caffeine is based around bringing more relevant organic search results to the searcher. Decreased website indexing times means hotel internet marketing professionals can now develop and test pages of their websites and see results in search engine results positions far quicker. The launch of Caffeine will push hotel and resort marketing professionals and agencies to really think about the content and structure of their websites rather than just booking rooms via the web. With the combination of the newly launched Universal Search layout and ‘Caffeine’, in order to remain competitive, a hotel or resort will now have to develop multiple facets of digital marketing in addition to taking care of their property websites. Items such as social media, online video, proactive involvement in review sites and tackling online PR efforts will become common place. We know from research that consumers want to watch an online video and read what others are saying about a hotel or resort before they spend their hard earned money. Caffeine and universal search combined will now allow a consumer to get a much more diverse picture of a hotel or resort before they even visit a property’s website. This makes SEO obsolete and Universal SEO comes into play. To ensure your resort or hotel internet marketing strategy is getting its jolt of Caffeine, make sure you get a cup of Fog Lifter in the morning and start thinking about updating your hotel internet search marketing plans. Fast.
At the beginning of June 2010, Google officially launched Caffeine, their new super fast indexing platform. They have been testing it for the past year and claim that with the upgrades to their spiders and other indexing tools, more websites will be indexed and faster meaning fresher content and more relevant search results. So what does this mean for the hotel and resort industry and what can you do to take advantage of Caffeine?The whole concept of Caffeine is based around bringing more relevant organic search results to the searcher. Decreased website indexing times means hotel internet marketing professionals can now develop and test pages of their websites and see results in search engine results positions far quicker. The launch of Caffeine will push hotel and resort marketing professionals and agencies to really think about the content and structure of their websites rather than just booking rooms via the web. With the combination of the newly launched Universal Search layout and ‘Caffeine’, in order to remain competitive, a hotel or resort will now have to develop multiple facets of digital marketing in addition to taking care of their property websites. Items such as social media, online video, proactive involvement in review sites and tackling online PR efforts will become common place. We know from research that consumers want to watch an online video and read what others are saying about a hotel or resort before they spend their hard earned money. Caffeine and universal search combined will now allow a consumer to get a much more diverse picture of a hotel or resort before they even visit a property’s website. This makes SEO obsolete and Universal SEO comes into play. To ensure your resort or hotel internet marketing strategy is getting its jolt of Caffeine, make sure you get a cup of Fog Lifter in the morning and start thinking about updating your hotel internet search marketing plans. Fast.
