At first blush, "personalization at scale" seems to be a marketing oxymoron.
The digital era, however, has introduced new lines of communication and, ultimately, fresh ways for brands to collect telling digital details and engage their customers in a completely personal manner.
Screen Pilot’s founder and CEO, Tom Dibble, recently wrote on personalized marketing in the modern era for HotelExecutive, the hotel industry's leading online business resource for hotel owners and operators.
The post outlines how personalization is finally a reality for hotels and resorts thanks to today's modern technology stack and a better understanding of how to create a custom path to purchase, and how hotels and resorts are leveraging personalized marketing at scale to increase conversion rates, grow revenue and build loyalty.
Click here to read the story at HotelExecutive.com.
___
Like hospitality marketing insights?
Get original inspiration delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
If you’re seeking a marketing agency to improve your luxury property's digital presence, look no further than Screen Pilot. Hotel teams that use Screen Pilot's DBX strategy consistently enjoy overperformance in KPIs, including an increase in conversion rates between 3X and 6X their previous average.
At first blush, "personalization at scale" seems to be a marketing oxymoron.
The digital era, however, has introduced new lines of communication and, ultimately, fresh ways for brands to collect telling digital details and engage their customers in a completely personal manner.
Screen Pilot’s founder and CEO, Tom Dibble, recently wrote on personalized marketing in the modern era for HotelExecutive, the hotel industry's leading online business resource for hotel owners and operators.
The post outlines how personalization is finally a reality for hotels and resorts thanks to today's modern technology stack and a better understanding of how to create a custom path to purchase, and how hotels and resorts are leveraging personalized marketing at scale to increase conversion rates, grow revenue and build loyalty.
Click here to read the story at HotelExecutive.com.
___
Like hospitality marketing insights?
Get original inspiration delivered to your inbox. Sign up to receive the UNPACKING with Screen Pilot newsletter.
If you’re seeking a marketing agency to improve your luxury property's digital presence, look no further than Screen Pilot. Hotel teams that use Screen Pilot's DBX strategy consistently enjoy overperformance in KPIs, including an increase in conversion rates between 3X and 6X their previous average.
