Instagram, Facebook & Content Marketing: Top Stories of 2018
- Posted by Arielle Rubenstein
- On December 27, 2018
The past year revealed some significant trends in travel and hospitality.
Evolving tech, new marketing tools and shifting consumer habits kept hotel and resort marketing teams on their toes.
It was an exciting year for the Screen Pilot team, as well. We were honored to have been voted “Top Digital Marketing Agency” by Hotel Tech Report, with input from thousands of hoteliers in more than 40 countries around the world.
As the Screen Pilot team gears up for another year of propelling hotels and hospitality brands to new levels of marketing excellence, we do so build on the lessons learned in 2018.
Here’s a look back at Screen Pilot’s most-read blog posts of the year.
Early this year, Hotel Tech Report revealed that Screen Pilot was named its top-rated Digital Marketing Agency for 2018, a designation compiled from data across thousands of hoteliers in more than 40 countries around the world. More than 75 hotel marketing and technology product and services companies and agencies competed for a chance to win this prestigious title.
Our founder and CEO, Tom Dibble, shared his thoughts on the honor.
“I love that this achievement is driven by the response from our clients”
We partner with many hotel teams that are driven to be at the forefront of social marketing. The possible reach and potential of near-instant gratification of Facebook, Instagram, YouTube and other social tools can’t be ignored.
But occasionally we find teams have a laser focus on social, at the risk of losing sight of how it fits into a greater content management picture.
Now boasting more than a billion monthly actives, the visuals-first platform is the third-largest social network in the world (surpassed by only Facebook and YouTube) and a key component in a comprehensive hospitality digital marketing strategy.
Still, as with all facets of marketing, there are opportunities for hotel teams to evolve and advance their social outreach.
We wrote about Facebook multiple times this year, including this post on how the social giant replaced reviews with “recommendations” and rolled out new templates.
Some of the platform’s most significant changes – which a few techies nicknamed “Facebook Zero” – came back in Q1.
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