How to Know When Your Hotel Needs A New Digital Marketing Agency
- Posted by Griffin Sandberg
- On August 6, 2019
We wanted to share a recent article from Hotel Tech Report titled “How to Know When Your Hotel Needs A New Digital Marketing Agency.”
It’s a thoughtful look at the role digital plays in the marketing of a hotel in 2019, and just how critical it is in driving direct bookings, wrestling business back from OTAs and growing market share despite the media spend of larger competitors and popularity of growing distribution channel.
Hopefully, if you’re one of our current clients, you won’t have to read through as you know things are just PERFECT with us. (We kid. Please do read, as an informed partner is always the best kind of partner and we’re always looking for candid feedback.)
We like this article because it genuinely understands the challenges that hospitality teams face today with the limits on their resources, demands on their time, and just the downright pain that “finding that new agency” involves. (Full disclosure: We’re also sharing, in part, because Hotel Tech Report had some super nice things to say about Screen Pilot.)
Most importantly, if you’re currently wondering whether or not “it’s time,” here are a quick three reasons given by Hotel Tech Report (along with the must-read article linked out below to guide you in the right direction);
- You have a low website conversion rate
- You have a low percentage of organic traffic
- You’re overwhelmed by the ever-changing social media and search marketing landscape
Did you enjoy the read?
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