Florida Hotels: What To Post on Social Media
- Posted by Arielle Rubenstein
- On April 27, 2020
- Build excitement for the experience guests can expect at your resort by sharing activities that they can enjoy at home.
- Showcase the views and scenery that guests can look forward to.
- Share content that will inspire guests to visit you later.
At the time of writing this article, our Florida market dashboard shows that 40% of travelers are looking to travel to Florida 90 days out, but 30% are looking to book within the next 30 days. While the COVID-19 pandemic has forced many Florida hotels to temporarily close, the booking windows show that there are opportunities to reach travelers looking further in advance (ideal for hotels that are currently closed), as well as those looking for accommodations in the near future.
Many travelers are also looking for availability between June and August, which shows that people are still hoping to enjoy the Florida sunshine this summer. How can your property stay top of mind for these hopeful vacationers?
Take to social media to showcase your resort’s amenities and scenery, and inspire guests to visit later with these tips directly from Florida hotels.
Highlight Your Unique Amenities
Build anticipation surrounding your resort’s offering by sharing at-home activities that can mimic your most unique experiences.
The Grove Resort & Water Park Orlando is known for its daily arts & crafts activities that include tie-dye shirt making. These step-by-step instructions allow families to take part in this fun resort craft from the safety of their own home.
Located in Key West, Ocean Key Resort is known for nightly live music at its Sunset Pier bar. While the resort is temporarily closed, they’re keeping the party going by hosting regular concerts and live streaming on social media. While these concerts provide entertainment value to their guests, they also support the local community by including a link to donate to the musicians.
Naples’ La Playa Beach & Golf Resort has remained open but has modified its dining outlet, BALEEN, to pick-up service only. Though their community can enjoy their cuisine to-go, the resort also shared the recipe for one of their most popular dishes for fans to recreate at home. Sharing recipes is a great way to showcase your chef’s talent and give guests a taste of the culinary experience they will enjoy at your restaurant.
Showcase Your Views
Florida is known for its sunny weather and sandy beaches, so if you have the views, flaunt them! Feature user-generated content (with permission, of course!) to show guests what beautiful sights await them once they feel safe enough to travel.
Marenas Beach Resort in Miami is using its branded hashtag #MarenasViews to highlight its scenic beachfront location.
This poolside view from Islamorada’s Cheeca Lodge & Spa has us wanting to change into our swimsuits! The positive comments from their fans show the power a hotel has to brighten their guests’ day from afar.
As part of Noble House Hotels and Resorts‘ virtual travel game, Fort Lauderdale’s Pelican Grand Beach Resort added an element of gamification to their social posts and challenged their audience to spot the differences between two resort photos from a sister property. This is a great tip to entertain your fans while also showcasing your collection and its varied destinations.
If you have staff on-site, consider going live on social media! Ocean Key Resort filmed the live view from their balcony and the video has been seen more than 44,000 times with 200+ shares, which makes this a successful brand awareness tactic in our book.
Inspire Your Guests to Visit Later
Vero Beach’s Costa d’Este Beach Resort & Spa is temporarily closed but they are inspiring their guests to visit them when it’s safe by offering discounted “Costa Credit” gift cards. The resort is also following COVID-19 best practices by offering free cancellations up until the day of arrival to ensure guests that their safety and comfort is the property’s main priority.
Costa d’Este is also inspiring travelers on Instagram with trending “go later” messaging and daydream-inducing photos of their property. Your hotel can take this type of content even further by hosting a giveaway for a future stay.
Looking for assistance getting these ideas off the ground? Our social media team is here to help! Just let us know.
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