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May 13, 2020

COVID-19 Trends - Northeast Hotels

Brett
 
Perry
Read
3
min
Brett
 
Perry
Read
3
min

Recommendations and analysis updated June 22, 2020.

Regional Updates: Stay-At-Home/Shelter-In-Place Orders

Google Trends for Top Terms in the Northeast

Paid Media Trends - CPCs for Travel Terms for the Northeast

  • CPCs for Google Ads are as low as they have been in recent memory.
  • The average CPC in the U.S. for travel is $1.66, up from $0.76 in May. CPCs vary by state.
  • New York is the highest all-industry CPC in the region at $2.59, but other states are close behind.
  • Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
  • Consider adapting your strategy to the new needs of COVID-19.

Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs. However, New York tops the Northeast at $2.59.

Source: SEMrush. Travel industry CPC trends for Connecticut.

Source: SEMrush. Travel industry CPC trends for Delaware.

Source: SEMrush. Travel industry CPC trends for Washington D.C.

Source: SEMrush. Travel industry CPC trends for Maine.

Source: SEMrush. Travel industry CPC trends for Maryland.

Source: SEMrush. Travel industry CPC trends for Massachusetts.

Source: SEMrush. Travel industry CPC trends for New Hampshire.

Source: SEMrush. Travel industry CPC trends for New Jersey.

Source: SEMrush. Travel industry CPC trends for New York.

Source: SEMrush. Travel industry CPC trends for Pennsylvania.

Auction Insights for the Northeast

  • One benefit of continuing to bid in Google Ads is that you'll unlock Auction Insights.
  • We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
  • Learn more about how OTAs are responding to COVID-19 paid media trends.

Impression share trends for a selection of OTAs. Source: Google Ads.

Source: Google Ads. OTA impression share trend line via Auction insights.

Did you enjoy the read?

Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.

Recommendations and analysis updated June 22, 2020.

Regional Updates: Stay-At-Home/Shelter-In-Place Orders

Google Trends for Top Terms in the Northeast

Paid Media Trends - CPCs for Travel Terms for the Northeast

  • CPCs for Google Ads are as low as they have been in recent memory.
  • The average CPC in the U.S. for travel is $1.66, up from $0.76 in May. CPCs vary by state.
  • New York is the highest all-industry CPC in the region at $2.59, but other states are close behind.
  • Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
  • Consider adapting your strategy to the new needs of COVID-19.

Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs. However, New York tops the Northeast at $2.59.

Source: SEMrush. Travel industry CPC trends for Connecticut.

Source: SEMrush. Travel industry CPC trends for Delaware.

Source: SEMrush. Travel industry CPC trends for Washington D.C.

Source: SEMrush. Travel industry CPC trends for Maine.

Source: SEMrush. Travel industry CPC trends for Maryland.

Source: SEMrush. Travel industry CPC trends for Massachusetts.

Source: SEMrush. Travel industry CPC trends for New Hampshire.

Source: SEMrush. Travel industry CPC trends for New Jersey.

Source: SEMrush. Travel industry CPC trends for New York.

Source: SEMrush. Travel industry CPC trends for Pennsylvania.

Auction Insights for the Northeast

  • One benefit of continuing to bid in Google Ads is that you'll unlock Auction Insights.
  • We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
  • Learn more about how OTAs are responding to COVID-19 paid media trends.

Impression share trends for a selection of OTAs. Source: Google Ads.

Source: Google Ads. OTA impression share trend line via Auction insights.

Did you enjoy the read?

Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.

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