COVID-19 Trends – Pacific Northwest Hotels

Recommendations and analysis updated June 22, 2020.

Regional Updates: Stay-At-Home/Shelter-In-Place Orders

• Oregon is seeing an increase in traffic, even after a jump in overall case count.
• As of June 8, Oregon saw its greatest single-day rise in cases of COVID-19.
• Travel Oregon CEO comments on what will remain of the state’s tourism industry.
• State parks re-opened on Oregon’s north coast.
• The Pacific N0rthwest is re-opening recreational areas in its national forests.
• Washington state is requiring masks for workers as of Monday, June 8.
• Restaurants in Washington’s Pierce Country re-open under the state’s Phase 2 plans.
• Washington has a four-stage reopening plan. Some counties are already applying for stage three. Last week, King County (home to Seattle) entered a modified stage one.
• The Seattle Times is encouraging people to “embrace the staycation.”
• Follow The New York Times to track each state’s reopening status.

Google Trends for Top Pacific Northwest Hotels Terms

• Search your own terms here.
• Learn how to search and interpret terms with our Google Trends Guide.

Paid Media Trends – Pacific Northwest CPCs for Travel Terms

• • CPCs for Google Ads are as low as they have been in recent memory.
  • The average CPC in the U.S. for travel is $1.66, but it varies by state.
  • Washington’s all-industry CPC checks in at $2.11, followed by Oregon at $1.72.
  • Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
  • Consider adapting your strategy to the new needs of COVID-19.

Pacific Northwest Auction Insights

• One benefit of continuing to bid in Google Ads is that you’ll unlock Auction Insights.
• We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
• Learn more about how OTAs are responding to COVID-19 paid media trends.

 

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