Recommendations and analysis updated June 22, 2020.
Regional Updates: Stay-At-Home/Shelter-In-Place Orders
- Oregon is seeing an increase in traffic, even after a jump in overall case count.
- As of June 8, Oregon saw its greatest single-day rise in cases of COVID-19.
- Travel Oregon CEO comments on what will remain of the state's tourism industry.
- State parks re-opened on Oregon's north coast.
- The Pacific N0rthwest is re-opening recreational areas in its national forests.
- Washington state is requiring masks for workers as of Monday, June 8.
- Restaurants in Washington's Pierce Country re-open under the state's Phase 2 plans.
- Washington has a four-stage reopening plan. Some counties are already applying for stage three. Last week, King County (home to Seattle) entered a modified stage one.
- The Seattle Times is encouraging people to "embrace the staycation."
- Follow The New York Times to track each state's reopening status.
Google Trends for Top Pacific Northwest Hotels Terms
- Search your own terms here.
- Learn how to search and interpret terms with our Google Trends Guide.
Paid Media Trends - Pacific Northwest CPCs for Travel Terms
- CPCs for Google Ads are as low as they have been in recent memory.
- The average CPC in the U.S. for travel is $1.66, but it varies by state.
- Washington's all-industry CPC checks in at $2.11, followed by Oregon at $1.72.
- Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
- Consider adapting your strategy to the new needs of COVID-19.
Source: SEMrush. CPC map for all industries. Across industries, California reports some of the highest CPCs, though Washington leads Oregon in the Pacific Northwest.
Source: SEMrush. Travel industry CPC trends for Oregon.
Source: SEMrush. Travel industry CPC trends for Washington.
Pacific Northwest Auction Insights
- One benefit of continuing to bid in Google Ads is that you'll unlock Auction Insights.
- We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
- Learn more about how OTAs are responding to COVID-19 paid media trends.
Impression share trends for a selection of OTAs. Source: Google Ads.
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Recommendations and analysis updated June 22, 2020.
Regional Updates: Stay-At-Home/Shelter-In-Place Orders
- Oregon is seeing an increase in traffic, even after a jump in overall case count.
- As of June 8, Oregon saw its greatest single-day rise in cases of COVID-19.
- Travel Oregon CEO comments on what will remain of the state's tourism industry.
- State parks re-opened on Oregon's north coast.
- The Pacific N0rthwest is re-opening recreational areas in its national forests.
- Washington state is requiring masks for workers as of Monday, June 8.
- Restaurants in Washington's Pierce Country re-open under the state's Phase 2 plans.
- Washington has a four-stage reopening plan. Some counties are already applying for stage three. Last week, King County (home to Seattle) entered a modified stage one.
- The Seattle Times is encouraging people to "embrace the staycation."
- Follow The New York Times to track each state's reopening status.
Google Trends for Top Pacific Northwest Hotels Terms
- Search your own terms here.
- Learn how to search and interpret terms with our Google Trends Guide.
Paid Media Trends - Pacific Northwest CPCs for Travel Terms
- CPCs for Google Ads are as low as they have been in recent memory.
- The average CPC in the U.S. for travel is $1.66, but it varies by state.
- Washington's all-industry CPC checks in at $2.11, followed by Oregon at $1.72.
- Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
- Consider adapting your strategy to the new needs of COVID-19.
Source: SEMrush. CPC map for all industries. Across industries, California reports some of the highest CPCs, though Washington leads Oregon in the Pacific Northwest.
Source: SEMrush. Travel industry CPC trends for Oregon.
Source: SEMrush. Travel industry CPC trends for Washington.
Pacific Northwest Auction Insights
- One benefit of continuing to bid in Google Ads is that you'll unlock Auction Insights.
- We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
- Learn more about how OTAs are responding to COVID-19 paid media trends.
Impression share trends for a selection of OTAs. Source: Google Ads.
Did you enjoy the read?
Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.
