Digital video is one of the fastest growing formats for travel industry marketers in 2014.
According to eMarketer’s report “The U.S. Travel Industry 2014: Digital Ad Spending Forecast and Trends,” digital video is expected to account for up to 30 percent of marketers’ total digital budgets by the end of 2014. Based on a survey of almost 2,500 business and leisure travelers, branded videos were more popular than videos and trip reviews produced by experts, regular travelers, and even friends and family. Based on a survey of almost 2,500 business and leisure travelers, branded videos were more popular than videos and trip reviews produced by experts, regular travelers, and even friends and family.One example cited via SKIFT in the eMarketer report explains how travel advertisers are now ending ads with real-time airfare prices based on viewers’ current locations.
Digital video is one of the fastest growing formats for travel industry marketers in 2014.
According to eMarketer’s report “The U.S. Travel Industry 2014: Digital Ad Spending Forecast and Trends,” digital video is expected to account for up to 30 percent of marketers’ total digital budgets by the end of 2014. Based on a survey of almost 2,500 business and leisure travelers, branded videos were more popular than videos and trip reviews produced by experts, regular travelers, and even friends and family. Based on a survey of almost 2,500 business and leisure travelers, branded videos were more popular than videos and trip reviews produced by experts, regular travelers, and even friends and family.One example cited via SKIFT in the eMarketer report explains how travel advertisers are now ending ads with real-time airfare prices based on viewers’ current locations.
