Just when you least expect it, Google comes out with a new, different kind of math. A math truly for the masses.Not to worry. It’s not going to require night classes to catch up. There’s nothing particularly difficult about it. But, it does requires three things:
- Planning
- Implementation
- Customer interaction
In short, Google’s come out with a response to Facebook’s ever-so-popular “Like” button. Google calls their flavor, “+1”. And, it has many in the SEO world thinking it’s going to impact search engine positioning and results.The way it works When a user is signed in with their Google profile, they’ll search the web just like normal, but when results appear in their query, they’ll see a “+1 button” next to the results. In short, by clicking the +1, they’ll be able to cast their vote for that site. Aside from impeachment, it’s just like real-life: the more votes, the better.
If you remember, in October 2010, a shift in search engine positioning happened as it related to local results. Google began combining your website’s optimization effectiveness along with Google Places optimization effectiveness, to position your website in local search result listings. In other words, if your site and your Google Places listing were both properly and effectively optimized, your positioning within local search results were improved. With +1, I see this as much of the same thing: Google will combine this factor, along with its countless other factors, to figure out just how great you are and where to place your site within its results.What this means for your businessAlthough this feature is experimental right now and, as Google states with every beta “product” they debut, they can and may remove this function at any given time. However, now is the time to seize the day.The possibilities are really endless. Now is the time to leverage your assets (your customers) and build your reputation online. Through QR code implementation, you could have your customers +1 you all the way to the top.It’s always been said that word of keyboard mouth, is the best form of advertising. And, it looks like Google has found a way to bring that to the table to do what it does best: provide the best user experience on the web. Period.How to implementIf you haven’t developed a social media plan already, I’d certainly recommend that you do so. Choosing the best digital firm can help you combine your offline marketing strategies together with the best online marketing strategies to create a greater ROI for your business.Carpe Diem!
Just when you least expect it, Google comes out with a new, different kind of math. A math truly for the masses.Not to worry. It’s not going to require night classes to catch up. There’s nothing particularly difficult about it. But, it does requires three things:
- Planning
- Implementation
- Customer interaction
In short, Google’s come out with a response to Facebook’s ever-so-popular “Like” button. Google calls their flavor, “+1”. And, it has many in the SEO world thinking it’s going to impact search engine positioning and results.The way it works When a user is signed in with their Google profile, they’ll search the web just like normal, but when results appear in their query, they’ll see a “+1 button” next to the results. In short, by clicking the +1, they’ll be able to cast their vote for that site. Aside from impeachment, it’s just like real-life: the more votes, the better.
If you remember, in October 2010, a shift in search engine positioning happened as it related to local results. Google began combining your website’s optimization effectiveness along with Google Places optimization effectiveness, to position your website in local search result listings. In other words, if your site and your Google Places listing were both properly and effectively optimized, your positioning within local search results were improved. With +1, I see this as much of the same thing: Google will combine this factor, along with its countless other factors, to figure out just how great you are and where to place your site within its results.What this means for your businessAlthough this feature is experimental right now and, as Google states with every beta “product” they debut, they can and may remove this function at any given time. However, now is the time to seize the day.The possibilities are really endless. Now is the time to leverage your assets (your customers) and build your reputation online. Through QR code implementation, you could have your customers +1 you all the way to the top.It’s always been said that word of keyboard mouth, is the best form of advertising. And, it looks like Google has found a way to bring that to the table to do what it does best: provide the best user experience on the web. Period.How to implementIf you haven’t developed a social media plan already, I’d certainly recommend that you do so. Choosing the best digital firm can help you combine your offline marketing strategies together with the best online marketing strategies to create a greater ROI for your business.Carpe Diem!
