{Press Release} Charlotte, NC - Screen Pilot is set to launch a proprietary platform for tracking the volume of phone calls that an online campaign generates from a hotel’s website. The new platform will provide key data that measures beyond the “click” and arms hotels and resorts with a cutting-edge tool that will help marketing managers and directors truly gauge the full effect of their online and offline marketing efforts. This ability to gauge such efforts will ensure highly effective and more cost-efficient campaigns.
Screen Pilot’s new platform allows hotels and resorts to track the number of phone calls that their online campaigns such as pay-per-click (PPC), email, banner ads, social media and other sources generate. It’s also unique in its ability to track campaigns that originate from offline sources, head online and then return to offline again.
During an economic recession, hospitality companies are always under pressure to maximize their marketing dollars for the greatest result. Screen Pilot works to “recession proof” hotel and resort marketing departments of any size by implementing techniques and tools aimed at measuring and informing managers of marketing performance results. These results now also extend to media campaigns using print, billboards, radio and other avenues and allow marketing management to determine the best use of dollars toward specific strategy and to develop improved campaigns.
“We are ushering in an affordable system that is accessible to every hospitality marketing department in the United States,” said Tom Dibble, Screen Pilot’s CEO. “Because of the extent of what we can now measure and its cost effectiveness, our new tool can easily become part of every marketer’s toolkit.”
Screen Pilot works with companies in such industries as hospitality, travel, retail, telecommunications, direct marketing and e-commerce to define their strategies and execute comprehensive marketing plans with the use of wired and wireless technologies. Through the technology, the aim is to improve customer acquisition performance and enhance the effectiveness of CRM programs.
{Press Release} Charlotte, NC - Screen Pilot is set to launch a proprietary platform for tracking the volume of phone calls that an online campaign generates from a hotel’s website. The new platform will provide key data that measures beyond the “click” and arms hotels and resorts with a cutting-edge tool that will help marketing managers and directors truly gauge the full effect of their online and offline marketing efforts. This ability to gauge such efforts will ensure highly effective and more cost-efficient campaigns.
Screen Pilot’s new platform allows hotels and resorts to track the number of phone calls that their online campaigns such as pay-per-click (PPC), email, banner ads, social media and other sources generate. It’s also unique in its ability to track campaigns that originate from offline sources, head online and then return to offline again.
During an economic recession, hospitality companies are always under pressure to maximize their marketing dollars for the greatest result. Screen Pilot works to “recession proof” hotel and resort marketing departments of any size by implementing techniques and tools aimed at measuring and informing managers of marketing performance results. These results now also extend to media campaigns using print, billboards, radio and other avenues and allow marketing management to determine the best use of dollars toward specific strategy and to develop improved campaigns.
“We are ushering in an affordable system that is accessible to every hospitality marketing department in the United States,” said Tom Dibble, Screen Pilot’s CEO. “Because of the extent of what we can now measure and its cost effectiveness, our new tool can easily become part of every marketer’s toolkit.”
Screen Pilot works with companies in such industries as hospitality, travel, retail, telecommunications, direct marketing and e-commerce to define their strategies and execute comprehensive marketing plans with the use of wired and wireless technologies. Through the technology, the aim is to improve customer acquisition performance and enhance the effectiveness of CRM programs.
