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Should auld blog posts be forgot, and never brought to mind?As the Screen Pilot team gears up for another year of helping hotels, resorts, and hospitality brands reach new levels of digital excellence, we do so building on the lessons learned in 2016.Here's a look back at our three most-read blog posts this past year.
#3: SEO NOW: 4 Ways to Build Crucial Off-Site SignalsUnderstanding the new rules of search engine optimization (SEO) is critical. About one-third of all search clicks go to the first Google result, and another 63 percent go to the second, third, and fourth results. That means all sites ranking fifth place or lower are scrapping for just 4 percent of clicks.To be competitive in search today, building off-site signals is a must.Here are four strategies for improving off-site signals.
#2: VIDEO IS DEAD, LONG LIVE VIDEO: Stats Show it’s Prime Time for Hotels to Roll FilmVideo storytelling has long proven an incredibly effective way to convey the brand experience. Forrester researcher Dr. James McQuivey recently even went as far as to estimate that a one-minute video is equivalent to 1.8 million words.But the way we once created, consumed, and incorporated video in our marketing strategy is dead.And that’s not a bad thing.Bottom line, it’s clear that at no point going forward will there be a time without video. So for hotel teams that have yet to incorporate video storytelling into their marketing strategy, it’s time for lights … camera … action.Here's how to get rolling.
#1 INSTAGRAND: 10 Hotels that are Killing it on Instagram Right NowInstagram and hospitality brands are a perfect match.The visuals-first social network is a natural marketing platform for sharing photos that capture the very best of a property and getting travelers excited about the guest experience. In fact, some studies have shown that companies in the hospitality industry receive more audience engagement on Instagram than any other social platform – 7X more than Pinterest and 20X more than Facebook.So it’s no surprise that many of the most successful hospitality teams are storytelling on Instagram, vying to reach their share of the platform’s 500 million monthly active users. And it's not just hotel heavyweights making a splash. Boutique hotels, B&Bs and smaller properties are using Instagram to get in front of a global audience.Need inspiration for upping your hotel’s Insta game?With some great photos (of course), here's our rundown of hotels and resort brands – both large and small – that are killing it on Instagram right now.