Google just introduced new features to their search results that brings a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, Google will show the most recent posts towards the top of the search results page.Where do the feeds come from? Google announced official partnerships with the following web entities; Facebook, MySpace, FriendFeed, Jaiku and Identi.ca to power their aggregate real-time feeds.Get a first look at the new search interface and some sample searches.So the big, very big question is what does this mean? More spam unfortunately. More attempts by affiliate marketers to skew the system in their favor and more automated recycling of posts to always have a presence in real time results. It's not going to be a bed of roses while the search engines get to grips with reputation management of the contributors that author content on these new partners. We know that Twitter's user profile management is basic at best. Silly algorithms that weight banal factors as negatives or positives can easily be circumvented and before you know it you're being stuffed with affiliate cookies and pimped malware for having clicked on what you thought was a legitimate real-time search result from your 'trusted', favorite search engine Google.Moving away from the pessimistic side of what will happen, there will be advantages. More so for mobile search's integration of real-time results. That's another post however.Anyway, real-time is rolling out over the next few days and when you have it, you’ll see it just happening withing your search results.
Google just introduced new features to their search results that brings a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, Google will show the most recent posts towards the top of the search results page.Where do the feeds come from? Google announced official partnerships with the following web entities; Facebook, MySpace, FriendFeed, Jaiku and Identi.ca to power their aggregate real-time feeds.Get a first look at the new search interface and some sample searches.So the big, very big question is what does this mean? More spam unfortunately. More attempts by affiliate marketers to skew the system in their favor and more automated recycling of posts to always have a presence in real time results. It's not going to be a bed of roses while the search engines get to grips with reputation management of the contributors that author content on these new partners. We know that Twitter's user profile management is basic at best. Silly algorithms that weight banal factors as negatives or positives can easily be circumvented and before you know it you're being stuffed with affiliate cookies and pimped malware for having clicked on what you thought was a legitimate real-time search result from your 'trusted', favorite search engine Google.Moving away from the pessimistic side of what will happen, there will be advantages. More so for mobile search's integration of real-time results. That's another post however.Anyway, real-time is rolling out over the next few days and when you have it, you’ll see it just happening withing your search results.
