Recommendations and analysis updated June 22, 2020.
Regional Updates: Stay-At-Home/Shelter-In-Place Orders
- Florida entered Phase 2 of their reopening as of June 5, which includes the return of bars and movie theaters in most counties.
- Travel trends in Florida show people are staying closer to home, which is a positive sign for tourism.
- Florida's COVID-19 cases are still on the rise, though this could be tied to the state's effort for widespread testing.
- Naples voted to reopen beaches, but with limited hours.
- Gyms have re-opened around Miami.
- It's too soon to tell whether or not Memorial Day Weekend antics will cause a surge in new coronavirus cases in the state.
- Follow The New York Times to track each state's reopening status.
Google Trends for Top Terms in Florida
- Search your own terms here.
- Learn how to search and interpret terms with our Google Trends Guide.
Paid Media Trends - CPCs for Travel Terms for Florida
- CPCs for Google Ads are as low as they have been in recent memory.
- The average CPC in the U.S. for travel is $1.66, though it varies by state.
- Florida's all-industry CPC is $2.82, close behind the nationwide high of $3.18 in Texas.
- Florida's travel industry CPC of $0.97 is also higher than many other regions.
- Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
- Consider adapting your strategy to the new needs of COVID-19.
Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs. However, Florida is close behind at $2.82.
Source: SEMrush. Travel industry CPC trends for Florida.
Auction Insights for Florida
- One benefit of continuing to bid in Google Ads is that you'll unlock Auction Insights.
- We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
- Learn more about how OTAs are responding to COVID-19 paid media trends.
Impression share trends for a selection of OTAs. Source: Google Ads.
Impression Share trend line via Auction Insights. Source: Google Ads.
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Recommendations and analysis updated June 22, 2020.
Regional Updates: Stay-At-Home/Shelter-In-Place Orders
- Florida entered Phase 2 of their reopening as of June 5, which includes the return of bars and movie theaters in most counties.
- Travel trends in Florida show people are staying closer to home, which is a positive sign for tourism.
- Florida's COVID-19 cases are still on the rise, though this could be tied to the state's effort for widespread testing.
- Naples voted to reopen beaches, but with limited hours.
- Gyms have re-opened around Miami.
- It's too soon to tell whether or not Memorial Day Weekend antics will cause a surge in new coronavirus cases in the state.
- Follow The New York Times to track each state's reopening status.
Google Trends for Top Terms in Florida
- Search your own terms here.
- Learn how to search and interpret terms with our Google Trends Guide.
Paid Media Trends - CPCs for Travel Terms for Florida
- CPCs for Google Ads are as low as they have been in recent memory.
- The average CPC in the U.S. for travel is $1.66, though it varies by state.
- Florida's all-industry CPC is $2.82, close behind the nationwide high of $3.18 in Texas.
- Florida's travel industry CPC of $0.97 is also higher than many other regions.
- Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
- Consider adapting your strategy to the new needs of COVID-19.
Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs. However, Florida is close behind at $2.82.
Source: SEMrush. Travel industry CPC trends for Florida.
Auction Insights for Florida
- One benefit of continuing to bid in Google Ads is that you'll unlock Auction Insights.
- We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
- Learn more about how OTAs are responding to COVID-19 paid media trends.
Impression share trends for a selection of OTAs. Source: Google Ads.
Impression Share trend line via Auction Insights. Source: Google Ads.
Did you enjoy the read?
Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.
