Northeast Hotels: What to Post on Social Media
- Posted by Arielle Rubenstein
- On June 26, 2020
States are easing out of stay-at-home orders. The Northeast is beginning to see signs of recovery. Yet the pandemic’s hold on the region continues. Despite this, many hotels have either already reopened or are preparing to, and the travel interest is there to meet them.
As of this writing, our Trends for Northeast Hotels dashboard indicates that searches for terms like “New York hotels”, “New Jersey hotels”, and “Boston hotels” are on the rise. So what does this mean for your hotel in the Northeast? Make sure that your social media strategy accounts for this shift in demand. Be transparent about the amenities and experiences you have to offer, and make it clear how your property supports the community.
Here are 4 Northeastern hotels finding success in organic social media.
Show Your Community Support
The Kartrite Resort boasts the largest indoor waterpark in New York, making it a favorite vacation destination for families. While the nature of the resort forced it to close at the outset of the pandemic, the Kartrite found another way to bring joy to their guests: a family stay giveaway!
Focused on celebrating high school seniors, the contest asked their fans to nominate a senior by writing a comment about why they deserve the prize. The original contest post has received 300+ comments so far and the weekly winner posts have continued to engage users. These engagement metrics help increase your position in the feed for brand awareness.
New Jersey’s The Heldrich Hotel is located just across the street from the Italian restaurant Catherine Lombardi. They even feature it on their dining guide. They showed their neighbor some much-needed love with this post celebrating the reopening of the restaurant. This both shows goodwill and tips off potential guests as to a convenient and delicious place to each during their stay.
New York City has been especially hard hit by COVID-19. To stay relevant, hotel marketing teams are getting creative. Though The Parker New York remains closed, they showed their support for one of their employees by posting this IGTV video of her describing her small business that aids women artisans.
This shows that the hotel not only cares for their staff’s well-being but also their passions and talents as well—a sign of compassion that resonates with social audiences during these trying times.
Highlight Amenities For Staycationers
Vermont’s Essex Resort & Spa is popular among locals due to its unique cooking school amenities, and they capitalize on that interest with a road trip offer. Interest in staycations continues to grow, so consider creating a road trip offer and share it on social media.
New York’s Mohonk Mountain House is already known as a rugged escape from Manhattan. They shared this guest’s photo to remind guests past and future of the relaxing scenery they can expect on their staycation. If, like Mohonk, the natural surroundings are one of your hotel’s top amenities, show it off!
Screen Pilot Tip: If you want to repost a photo from a guest (known as “user-generated content” make sure to ask permission from the photographer first.
Share The Latest Safety Updates
Hotels are expected to provide heightened social distancing and cleanliness procedures. The Heldrich took a direct approach to keep their audience abreast of any updates. When it comes to updates of this nature, simple and to the point works best.
Screen Pilot Tip: Create a landing page that contains all your health and safety updates so you can easily link to the information on social posts.
With panoramic views of the Catskills Mountains, Mohonk Mountain House’s indoor pool is a popular amenity. The resort made sure to announce its reopening on social media. In the comments section, they also described the exact social distancing and mask-wearing policies that are in place so guests can mentally prepare for the changes.
Located on a lake in West Virginia, the rustic Stonewall Resort is no stranger to boaters cruising their tranquil waters. The resort playfully tapped into their boating fans by offering social-distancing friendly “room service for your boat” where a masked waiter will deliver your order directly to your boat. If your F&B outlet has reopened, make sure to let your audience know — even if boat service isn’t available.
Need help getting any of these ideas off the drawing board and into action? Drop us a line.
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