A successful Facebook Page relies on compelling updates. With compelling updates you will get more “likes” and comments. Below are 5 tips we would like to share with our readers to help you create Facebook updates that are more compelling.
1. Your updates should be short. This is because people usually go through they updates quickly through their News Feed. If you go over the limit in your update and require a “More” button, chances are people won’t be clicking on the link. If you can keep your updates under 320 characters and preferably under 200, you should avoid the need for a “More” button.
2. Infrequent updates. Unlike Twitter where posting as often as 10 times a day is acceptable, with Facebook this will turn people off. Try staying to posting between 2-3 updates a day.
3. When you post is important. Studies have shown that the rate of users on Facebook goes up at 11:00am, 3:00pm and 8:00pm EST. If you post your updates during these times it will give you the most exposure to your users.
4. Be personable. Write like a real person as if you’re talking to a friend in front of you. This will increase your effectiveness as opposed to writing in a formal and distant way.
5. Use benefits to encourage interaction. Use polls, ask open-ended questions, run giveaways like coupons or t-shirts or even raffle an e-book. This will help to make your Fans feel special and encourage interaction.
Every Facebook Fan Page is different and unique. Experiment and find out what works for your page and fans. Share with us your findings and successes. We’d love to hear from you!
A successful Facebook Page relies on compelling updates. With compelling updates you will get more “likes” and comments. Below are 5 tips we would like to share with our readers to help you create Facebook updates that are more compelling.
1. Your updates should be short. This is because people usually go through they updates quickly through their News Feed. If you go over the limit in your update and require a “More” button, chances are people won’t be clicking on the link. If you can keep your updates under 320 characters and preferably under 200, you should avoid the need for a “More” button.
2. Infrequent updates. Unlike Twitter where posting as often as 10 times a day is acceptable, with Facebook this will turn people off. Try staying to posting between 2-3 updates a day.
3. When you post is important. Studies have shown that the rate of users on Facebook goes up at 11:00am, 3:00pm and 8:00pm EST. If you post your updates during these times it will give you the most exposure to your users.
4. Be personable. Write like a real person as if you’re talking to a friend in front of you. This will increase your effectiveness as opposed to writing in a formal and distant way.
5. Use benefits to encourage interaction. Use polls, ask open-ended questions, run giveaways like coupons or t-shirts or even raffle an e-book. This will help to make your Fans feel special and encourage interaction.
Every Facebook Fan Page is different and unique. Experiment and find out what works for your page and fans. Share with us your findings and successes. We’d love to hear from you!
