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Recommendations and analysis updated June 22, 2020.
Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs. However, New York tops the Northeast at $2.59.
Source: SEMrush. Travel industry CPC trends for Connecticut.
Source: SEMrush. Travel industry CPC trends for Delaware.
Source: SEMrush. Travel industry CPC trends for Washington D.C.
Source: SEMrush. Travel industry CPC trends for Maine.
Source: SEMrush. Travel industry CPC trends for Maryland.
Source: SEMrush. Travel industry CPC trends for Massachusetts.
Source: SEMrush. Travel industry CPC trends for New Hampshire.
Source: SEMrush. Travel industry CPC trends for New Jersey.
Source: SEMrush. Travel industry CPC trends for New York.
Source: SEMrush. Travel industry CPC trends for Pennsylvania.
Impression share trends for a selection of OTAs. Source: Google Ads.
Source: Google Ads. OTA impression share trend line via Auction insights.
Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.
Recommendations and analysis updated June 22, 2020.
Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs. However, New York tops the Northeast at $2.59.
Source: SEMrush. Travel industry CPC trends for Connecticut.
Source: SEMrush. Travel industry CPC trends for Delaware.
Source: SEMrush. Travel industry CPC trends for Washington D.C.
Source: SEMrush. Travel industry CPC trends for Maine.
Source: SEMrush. Travel industry CPC trends for Maryland.
Source: SEMrush. Travel industry CPC trends for Massachusetts.
Source: SEMrush. Travel industry CPC trends for New Hampshire.
Source: SEMrush. Travel industry CPC trends for New Jersey.
Source: SEMrush. Travel industry CPC trends for New York.
Source: SEMrush. Travel industry CPC trends for Pennsylvania.
Impression share trends for a selection of OTAs. Source: Google Ads.
Source: Google Ads. OTA impression share trend line via Auction insights.
Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.