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May 12, 2020

COVID-19 Trends - West Coast Hotels

Brett
 
Perry
Read
3
min
Brett
 
Perry
Read
3
min

Recommendations and analysis updated June 22, 2020.

Regional Updates: Stay-At-Home/Shelter-In-Place Orders

Google Trends for Top West Coast Hotels Terms

Paid Media Trends - West Coast CPCs for Travel Terms

  • CPCs for Google Ads are as low as they have been in recent memory
  • The average CPC in the U.S. for travel is $1.66, up from $0.76 in May. This does vary by state.
  • On the West Coast, CPCs for California are just $0.97, while CPCs in Arizona are just $0.53.
  • Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
  • Consider adapting your strategy to the new needs of COVID-19.

[caption id="attachment_8049" align="alignleft" width="1800"]

Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs.[/caption][caption id="attachment_8050" align="alignleft" width="1800"]

Source: SEMrush. Travel industry CPC trends for California[/caption][caption id="attachment_8051" align="alignleft" width="1800"]

Source: SEMrush. Travel industry CPC trends for Arizona[/caption]

West Coast Auction Insights

[caption id="attachment_8052" align="alignleft" width="1834"]

Impression Share trends from a selection of OTAs. Source: Google Ads.[/caption][caption id="attachment_8053" align="alignleft" width="1800"]

Impression Share trend line via Auction Insights. Source: Google Ads.[/caption]Need insights specific to your hotel or resort? [shortcode_button type="default" align="left" target="_self" link="https://screenpilot.com/contact-us/" color="E08700" bordercolor="E08700" icon="moon-home" icon_color="E08700"]Get in Touch[/shortcode_button]

Did you enjoy the read?

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Recommendations and analysis updated June 22, 2020.

Regional Updates: Stay-At-Home/Shelter-In-Place Orders

Google Trends for Top West Coast Hotels Terms

Paid Media Trends - West Coast CPCs for Travel Terms

  • CPCs for Google Ads are as low as they have been in recent memory
  • The average CPC in the U.S. for travel is $1.66, up from $0.76 in May. This does vary by state.
  • On the West Coast, CPCs for California are just $0.97, while CPCs in Arizona are just $0.53.
  • Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
  • Consider adapting your strategy to the new needs of COVID-19.

[caption id="attachment_8049" align="alignleft" width="1800"]

Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs.[/caption][caption id="attachment_8050" align="alignleft" width="1800"]

Source: SEMrush. Travel industry CPC trends for California[/caption][caption id="attachment_8051" align="alignleft" width="1800"]

Source: SEMrush. Travel industry CPC trends for Arizona[/caption]

West Coast Auction Insights

[caption id="attachment_8052" align="alignleft" width="1834"]

Impression Share trends from a selection of OTAs. Source: Google Ads.[/caption][caption id="attachment_8053" align="alignleft" width="1800"]

Impression Share trend line via Auction Insights. Source: Google Ads.[/caption]Need insights specific to your hotel or resort? [shortcode_button type="default" align="left" target="_self" link="https://screenpilot.com/contact-us/" color="E08700" bordercolor="E08700" icon="moon-home" icon_color="E08700"]Get in Touch[/shortcode_button]

Did you enjoy the read?

Get original hospitality industry insights delivered to your inbox. Sign up to receive Screen Pilot’s Weekly COVID-19 Resource Center Update.

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