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July 1, 2010

How Often Should You Post on Twitter to Maximize Your Reach?

Arielle
 
Rubenstein
Read
3
min
Arielle
 
Rubenstein
Read
3
min

Twitter users come from all four corners of the globe, from different time zones and even in the US the time zone difference means when you post your tweets and how often matters if you’re trying to increase your reach.Unlike a blog, that gets indexed by Google for future reference, tweets are greatly time-dependent. If you’re trying to reach as many followers as possible with your message, the timing and frequency of your tweets are critical to your success!Post your most important tweets 4 times, 8-12 hours apart to increase your reach to as many followers as possible. If the goal of your tweet is to convert people to your blog or website you’re better off sending more than 1 tweet. Chances are people following you want to see content from you and you’re better off sending 2 tweets versus 1 to ensure everyone in different time zones get a chance to see it.By analyzing the times of day during which your followers tweet you can develop a strategy to predict the percentage of your followers that you can reach with multiple tweets. Multiple tweets don’t have to take place during one day; they can be spread over several days so as not to annoy your most attentive followers.Analyze the tendencies of your followers to see what the best strategies are for maximizing the reach of your most critical messages.

Twitter users come from all four corners of the globe, from different time zones and even in the US the time zone difference means when you post your tweets and how often matters if you’re trying to increase your reach.Unlike a blog, that gets indexed by Google for future reference, tweets are greatly time-dependent. If you’re trying to reach as many followers as possible with your message, the timing and frequency of your tweets are critical to your success!Post your most important tweets 4 times, 8-12 hours apart to increase your reach to as many followers as possible. If the goal of your tweet is to convert people to your blog or website you’re better off sending more than 1 tweet. Chances are people following you want to see content from you and you’re better off sending 2 tweets versus 1 to ensure everyone in different time zones get a chance to see it.By analyzing the times of day during which your followers tweet you can develop a strategy to predict the percentage of your followers that you can reach with multiple tweets. Multiple tweets don’t have to take place during one day; they can be spread over several days so as not to annoy your most attentive followers.Analyze the tendencies of your followers to see what the best strategies are for maximizing the reach of your most critical messages.

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