Screen Pilot Delivers Hyper Focused Digital PR through Digital Influencer MarketingTogether, Screen Pilot and River’s Edge Hotel & Spa recently pursued the opportunity to partner with and host social media influencer and Seattle blog personality Portia Smith.Portia was strategically identified because of her influence within the lifestyle and family travel sphere in the Seattle, Washington market - a vital target for River’s Edge. Additionally, Portia Smith’s potential reach via her social media channels equals more than 14,000 incredibly engaged subscribers and followers.Screen Pilot and River’s Edge Hotel & Spa hosted Portia with a focus on activities (both on and off property), as well as exposure to food & beverage programs and hotel amenity features.Key Success:The blog was published on July 18, 2016 and since then, the publisher’s article is the 6th highest referring channel to the property website, trumping some obvious normal channels to market.Authentic consumer engagement from the blog:“Love these ideas – we’ve seen River’s Edge but never stayed there, so will have to keep it in mind! We love the Saturday market too!”“Everything about your trip looks amazing!! Love the complimentary bike rentals!!!”“Going in two weeks! Thanks for the recs!”The Effect:Digital influencers have become the fastest-growing vessel for communication, transforming the social space and dynamically changing what we understand about consumer decision making. They bridge the gap between consumers and the brand, which requires a whole new level of relationship management that brands should be taking seriously.
Screen Pilot Delivers Hyper Focused Digital PR through Digital Influencer MarketingTogether, Screen Pilot and River’s Edge Hotel & Spa recently pursued the opportunity to partner with and host social media influencer and Seattle blog personality Portia Smith.Portia was strategically identified because of her influence within the lifestyle and family travel sphere in the Seattle, Washington market - a vital target for River’s Edge. Additionally, Portia Smith’s potential reach via her social media channels equals more than 14,000 incredibly engaged subscribers and followers.Screen Pilot and River’s Edge Hotel & Spa hosted Portia with a focus on activities (both on and off property), as well as exposure to food & beverage programs and hotel amenity features.Key Success:The blog was published on July 18, 2016 and since then, the publisher’s article is the 6th highest referring channel to the property website, trumping some obvious normal channels to market.Authentic consumer engagement from the blog:“Love these ideas – we’ve seen River’s Edge but never stayed there, so will have to keep it in mind! We love the Saturday market too!”“Everything about your trip looks amazing!! Love the complimentary bike rentals!!!”“Going in two weeks! Thanks for the recs!”The Effect:Digital influencers have become the fastest-growing vessel for communication, transforming the social space and dynamically changing what we understand about consumer decision making. They bridge the gap between consumers and the brand, which requires a whole new level of relationship management that brands should be taking seriously.
