Research has indicated that there is a science behind the right time you should be tweeting, posting in your blog or sending out emails to your list. Contra-Competitive Timing is key to enabling you to gain the most exposure for your efforts when there is least competition.Let’s breakdown these areas to see what research suggest.Twitter
- Later in the day and week are the most retweetable times – less competition
- Best times are evenings between 5-9pm EST with 5-6% retweets occurring during this period
- Content amount – don’t crowd your content. Spread it out by tweeting the same post more than once at different times of the day slightly changing the posting itself but using the same link. Twitter doesn’t like to see you reposting the same tweet. Your followers are likely to be following thousands of people and if you only post your tweet once it could get lost in the sea of tweets. By posting a modified version of the tweet spread out throughout the day, you are increasing the chances of your tweeps seeing your tweet.
- People tend to read their emails more in the mornings, afternoons and evenings, but less so at night.
- Over 40% of people researched tend to open their emails more on weekends rather than during the week. In the early morning hours of between 6-7am EST.
- Nearly 9% researched click on links in emails more often on weekends.
- Experiment with emailing on weekends early in the morning when there’s less competition in the inbox and by sending your emails early in the morning it will be at the top of the inbox and likely to get read first.
- Your newest subscribers tend to be more apt to click on your links because they are keen to find out what you have to say or offer so take advantage of this.
Blogging
- Only 40% of the people researched read blogs at night with nearly 80% doing so in the mornings.
- Men tend to read blogs in the evenings and at night whilst women do so in the mornings. Knowing the gender of your audience will determine best practices here for you.
- Blog on the weekends for comments, as weekends seem to be the time when people are most active with commenting.
- Blog early in the mornings for links between 6-7am EST.
- Blog more frequently as research shows a higher number of unique views and links are reached when posting more often.
Key is to know your audience and experiment with different methods to find the right mix for your market. Remembering that Contra-Competitive Timing is key to enabling you to gain the most exposure for your efforts when there is the least competition.
Research has indicated that there is a science behind the right time you should be tweeting, posting in your blog or sending out emails to your list. Contra-Competitive Timing is key to enabling you to gain the most exposure for your efforts when there is least competition.Let’s breakdown these areas to see what research suggest.Twitter
- Later in the day and week are the most retweetable times – less competition
- Best times are evenings between 5-9pm EST with 5-6% retweets occurring during this period
- Content amount – don’t crowd your content. Spread it out by tweeting the same post more than once at different times of the day slightly changing the posting itself but using the same link. Twitter doesn’t like to see you reposting the same tweet. Your followers are likely to be following thousands of people and if you only post your tweet once it could get lost in the sea of tweets. By posting a modified version of the tweet spread out throughout the day, you are increasing the chances of your tweeps seeing your tweet.
- People tend to read their emails more in the mornings, afternoons and evenings, but less so at night.
- Over 40% of people researched tend to open their emails more on weekends rather than during the week. In the early morning hours of between 6-7am EST.
- Nearly 9% researched click on links in emails more often on weekends.
- Experiment with emailing on weekends early in the morning when there’s less competition in the inbox and by sending your emails early in the morning it will be at the top of the inbox and likely to get read first.
- Your newest subscribers tend to be more apt to click on your links because they are keen to find out what you have to say or offer so take advantage of this.
Blogging
- Only 40% of the people researched read blogs at night with nearly 80% doing so in the mornings.
- Men tend to read blogs in the evenings and at night whilst women do so in the mornings. Knowing the gender of your audience will determine best practices here for you.
- Blog on the weekends for comments, as weekends seem to be the time when people are most active with commenting.
- Blog early in the mornings for links between 6-7am EST.
- Blog more frequently as research shows a higher number of unique views and links are reached when posting more often.
Key is to know your audience and experiment with different methods to find the right mix for your market. Remembering that Contra-Competitive Timing is key to enabling you to gain the most exposure for your efforts when there is the least competition.
