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Commonly Asked Questions about Marketing in the Age of COVID-19
COVID-19 has left hospitality professionals around the world with more questions than answers, especially when it comes to marketing.
COVID-19 and the Case for Longer Booking Windows
COVID-19 puts hotels and resorts in uncharted territories. Those of us working to attract guests know that there’s no way to sugarcoat that.
Google Search Console Tips for COVID-19
Keeping tabs on organic impressions and click-through-rate (CTR) is key to [...]
4 Things to Consider When Developing Recovery Messaging (With Examples)
Your team needs to start developing your COVID-19 recovery strategy right now. [...]
Google Trends Tips to Stay Ahead of COVID-19
It can be hard to digest what’s happening in the hospitality industry amid the [...]
4 Underrated Channels to Boost Post COVID-19 Brand Awareness
Although it may be difficult to see right now, at some point, the crisis [...]
Tips for Fine-Tuning Your Hotel's COVID-19 Messaging
Since the appearance of COVID-19 at the end of 2019, messaging is just one of [...]
4A Research: Building Community During COVID-19
A 4As’ research survey last week of 1,000 consumers looking at changing [...]
An Ode to Social Distancing from Hotels.com
Link to ad: https://www.youtube.com/watch?v=6dimCZCfGMI&feature=youtu.be [...]
Trending Conversations on Travel During COVID-19
People around the world have been asked not to travel during COVID-19. And [...]
How to Monitor Paid Performance During A Crisis
Whether the crisis at-hand is local or global, you can guarantee that the [...]
Creativity with Content During COVID-19
Crises may feel like the last time to mix up your brands’ messaging and [...]
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