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Successes in Facebook Advertising: How We Increased Direct Bookings by 16%
There is a pervasive myth in the digital advertising industry that Facebook ads [...]
Generating Group Business Leads Using LinkedIn
As a hospitality-focused marketing agency partner, there are two questions [...]
4 Perks, 1 Pitfall of Twitter’s New 280 Character Format
Yes, you’re seeing double.Twitter now affords users 280 characters for their [...]
SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media
“You never get a second chance to make a first impression.”That [...]
SILENT FILM: 5 Ways to Optimize Facebook Videos for Play Without Sound
Silent film is enjoying something of a renaissance, albeit with a modern [...]
3 Social Media Platforms Your Property Should Be Using (and no, it's not those three…)
Here at Screen Pilot, our social media team is pretty well-versed in the [...]
PICTURE THIS: Emoji + Hotel Marketing
Emoji seems to be the communication medium de jour, literally and figuratively. [...]
Go Live: Facebook Live Tips & Tricks for Hospitality Teams
As the Facebook newsfeed becomes ever more crowded, the ability for your [...]
Social Media Marketing for Hospitality in 2017: The Four Types of Communication
In 2017, Social Media Marketing has decisively encompassed all four types of [...]
OH, SNAP! 5 Hotel Brands Finding Success on Snapchat
Snapchat is growing up.This year’s IPO and the roll out of its “Spectacles” [...]
LIVE FROM THE LOBBY: The Future of Hotels and Live Broadcast
Live streaming seems poised for its breakout year, with brands beginning to [...]
3 Digital Marketing Mistakes That Would Spook Any Hotel Guest
I’ve never been big on Halloween personally; I cower in fear during the [...]
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