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What are gTLDs anyway?
The new gTLD (generic top level domains) program was a long time in the making [...]
2014 Digital Marketing Predictions & 2013 Recap
2013 was a big year for us here at Screen Pilot and for the Digital Marketing [...]
Hashtags in Search
A hashtag – any word or phrase (no spaces) with a # preceding it – [...]
Google Plus Local Gets A Facelift
This afternoon Google Plus started rolling out a new user facing layout of [...]
Google Plus & Adwords Shared Endorsements
The link between your Adwords account and Google Plus local page just got more [...]
Google Rolling Out 100% Secure Search - Goodbye Organic Keywords
For coming up to 2 years, digital marketers have been annoyed at Google for [...]
Google Local Carousel - The Importance of Positioning
Around 2-3 months ago Google started the worldwide rollout of what is know [...]
Hotels & Google Knowledge Graph Carousel. The Impact.
The Google Knowledge Graph carousel is now showing up more and more. And across [...]
Case Study: From Zero to 1st Page of Google
Background The Hilton San Diego Resort & Spa is a luxury resort in the [...]
Google AdWords Image Extensions Are Here!
Recently we started to use a brand new Google AdWords Beta that is [...]
Google AdWords Communication Extensions
In summer 2012 Google introduced the communication extensions to AdWords [...]
Keep Tabs on Your Online Reputation with Google Alerts
What is your strategy to monitor your company’s online reputation?One [...]
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