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“Preparing To React”: The Fast-Paced World of Digital Marketing
Reactive (rēˈaktiv): Acting in response to a situation rather than creating or [...]
Local SEO: 5 Ways To Make Your Hotel Stand Out
When it comes to digital marketing, it can sometimes be easy to neglect [...]
10 Holiday Gift Ideas For Hospitality Peeps & Patrons
The holiday season is bonkers for everyone. Hospitality professionals, however, might have it hardest of all.
Successes in Search Marketing Using Increased Social Media Integration
Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing [...]
4 Perks, 1 Pitfall of Twitter’s New 280 Character Format
Yes, you’re seeing double.Twitter now affords users 280 characters for their [...]
Small Steps to Improve Your Hotel Website User Experience
Websites are an obviously critical part in the success of a hotel. It is the [...]
The Unexpected Big Player in Search Marketing: Google Images
If consumers had a best friend in the search world, it would be Google. Google [...]
Winter '17 Travel Search Trends to Aid Campaign Planning
Travel tech company Sojern is out with its most recent Global Travel Insights [...]
6 Secrets to Top-Ranking Travel Content and SEO Stardom
Let’s be real. Landing a top search result ranking isn’t easy, and in the [...]
"Dream to Reality": A Journey of Service and Discovery on the Blackfeet Indian Reservation
This summer, I was able to take the trip of a lifetime and spend a full week [...]
6 Common SEO Mistakes from the Hospitality Industry
Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online.
Mobile-Only Social Marketing: How We Decreased Cost-Per-Click By 93%
Here at SP, we’ve got mobile on the mind–and not just because we recently [...]
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