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Case Study: Combating The Rise In CPC
PROBLEM:Our properties were seeing a massive rise in CPC (cost-per-click) as [...]
Screen Pilot Series - Hotel Reputation Management: Where To Start
Brands who hope to flourish in the hospitality space must [...]
Marketing with Micro-Influencers: 3 Ways to Drive Engagement
Marketing to a disengaged audience is about as effective as talking to a [...]
PICTURE THIS: Emoji + Hotel Marketing
Emoji seems to be the communication medium de jour, literally and figuratively. [...]
FIRST LOOK: Google's Updated Hotel Search/Review Interface May Surprise You
Google’s stated mission is to organize the world’s information and [...]
The Future of Marketing: 4 Insights from Google Marketing Next
Keeping atop the latest digital marketing trends across mobile, analytics, [...]
New Google Feature: Google Posts - What You Should Know
In recent weeks, Google began rolling out their latest experiment, a platform [...]
3 Things Your Hotel Can Do Today to Boost Direct Bookings
The struggle is real.One of the most disruptive trends across the travel [...]
Go Live: Facebook Live Tips & Tricks for Hospitality Teams
As the Facebook newsfeed becomes ever more crowded, the ability for your [...]
THE NEW LOOK OF LUXURY TRAVEL: 11 Takeaways from Industry Report
It’s been some time since luxury travel was all solitude, champagne and [...]
Social Media Marketing for Hospitality in 2017: The Four Types of Communication
In 2017, Social Media Marketing has decisively encompassed all four types of [...]
5 Trends Shaping 2017 Travel Plans
The swell of summer travel is upon us.As travelers take to the road, sky and [...]
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