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Creating a Content Marketing Strategy (Part 1)
They say that content is king these days in the world of marketing. While this [...]
The Definitive Digital Marketing Dictionary
Let’s be honest, digital marketing is confusing. Once you feel like you [...]
Tweet To Meet Your SEO Goals
It’s no secret that social signals have been an ever-increasing factor in SERPs [...]
Adobe Digital Index Travel Report
Adobe released its annual Digital Index Travel Report, which reveals the best [...]
The Case for Direct Bookings
I am a big believer in the whole idea of “work smarter, not harder.” So when I [...]
8 Questions to Ask When Building a Hotel Marketing Plan
1. Who are our guests?When you are working on your hotel marketing plan, this [...]
Targeting Hotel Guests Using Website Personalization
What if every time that you traveled, the hotel concierge greeted you by name [...]
Amazon Further Expands into Travel With Destinations
Much like the murky jungle of its namesake, Amazon remains a cryptic, enigmatic [...]
Instagram Introduces New Business Ad Carousel
At the beginning of March, Instagram announced the arrival of its new carousel [...]
Staycations & Hotel Marketing Strategy
The idea of being a tourist in your own city is not a new concept, but [...]
How Hotels Can Beat the OTA's Using Email Marketing
Competing with meta search engines and OTAs can seem like a daunting task for [...]
The 5 Things You Need to Know from Facebook's F8 Conference
At Facebook’s 2015 F8 conference, the company made its intentions clear: the [...]
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