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“Preparing To React”: The Fast-Paced World of Digital Marketing
Reactive (rēˈaktiv): Acting in response to a situation rather than creating or [...]
Successes in Search Marketing Using Increased Social Media Integration
Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing [...]
The Unexpected Big Player in Search Marketing: Google Images
If consumers had a best friend in the search world, it would be Google. Google [...]
Winter '17 Travel Search Trends to Aid Campaign Planning
Travel tech company Sojern is out with its most recent Global Travel Insights [...]
6 Common SEO Mistakes from the Hospitality Industry
Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online.
Mobile-Only Social Marketing: How We Decreased Cost-Per-Click By 93%
Here at SP, we’ve got mobile on the mind–and not just because we recently [...]
4 Budget Items to Boost Direct Bookings
It's budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018.
It’s budget season for hotel teams.Many will spend the waning weeks of [...]
BEST OF SCREEN PILOT SERIES: Pumpkin Spice Hospitality
Editor’s Note: This post is part of Screen Pilot’s “Best [...]
3 Ways the iPhone X Will Change Travel Forever
Apple has officially unveiled the iPhone X.As has been the pattern in the past, [...]
Labor Day, Fall Search Data to Aid Campaign Planning
FIRST LOOK: Google's Updated Hotel Search/Review Interface May Surprise You
Google’s stated mission is to organize the world’s information and [...]
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