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Introducing SGE, Google’s New, AI-Powered Search Generative Experience
Every edge of our digital world is evolving at warp speed, thanks in no small [...]
6 Hospitality Digital Marketing Trends to Watch
The rapid pace of today’s digital evolution is unlocking new, exciting, [...]
Changes to Google Responsive Search Ads and What It Means for Marketers
Changes are coming to Google Responsive Search Ads. Here's what that means for hotel teams.
6 'Google My Business' Elements That Increase Conversions
For hotels and resorts, maintaining a robust Google My Business (GMB) profile [...]
Traditional Revenue Metrics - Yay or Nay in 2020?
In previous blog posts, we’ve talked about the importance of display [...]
The Truth About Expanded Text Ads
It has officially been a year since Google rolled out the Expanded Text Ads [...]
3 Ways to Use Google Analytics and Find Customer Booking Behavior
In a world where our lives are abundantly “online” a generous [...]
Improve Your Display ROI With Segmented Audience Targeting
Some would argue that audience targeting is the #1, most important marketing [...]
What You Need To Know About Google Ads' "Store Visits"
An important piece of a healthy digital marketing mix for hotels and resorts is [...]
New in 2019: Changes to Hotel Marketing with Google
The Travel, Tourism & Hospitality Industry is one of the largest in the [...]
SEO and Content Marketing: A Dynamic Duo
SEO and content marketing have long been connected by common threads. Now, the [...]
How PPC and SEO Can (and Should) Work Together
Pay-per-click (PPC) advertising and search engine optimization (SEO) are both [...]
How to Create Cohesive Branding for Your Hotel
We live in a world where media options are seemingly endless. Every day, people [...]
Best Practices for Successful Hotel Metasearch Efforts
As digital experts in the hospitality industry, a question we often get asked [...]
Insights Into Google's "Responsive Search Ads" Beta: Are They Worth It So Far?
In May of 2018, Google introduced a new ad format beta: the responsive search [...]
What Happened to Search Marketing in 2018?
With 2018 just weeks behind us, it is amazing to think about all the changes we [...]
New Local 4-Pack Feature on Google SERPs
If you’ve been in the digital marketing space long enough, you’ve learned not [...]
New Look for Google Hotel Search Results
For months Google has been testing new user interface designs for their hotel [...]
3 New Technical Strategies To Personalize Your Targeting
Earlier this month, we shared four key elements in personalizing ads to [...]
Tips To Improve Your Local Search Campaigns
Hoteliers have long known that locals both frequent their property’s [...]
Mobile-Specific Website Optimization Leads to An 80% Increase In Booking Engine Views
As digital marketers, we know that mobile responsiveness on a hotel’s website [...]
Utilizing Personalized Ads to Drive Bookings
We live in the age where digital advertisers are able to target consumers with [...]
Display Remarketing Campaign Leads to 19% Increase in Overall Booking Revenue
Imagine your display campaigns aren’t showing a positive return on investment. [...]
Leveraging Click Data in Google Analytics
As hospitality-focused search marketers, we have an overarching goal to drive [...]
5 Ways to Encourage More Hotel Guest Reviews
Businesses in the digital era thrive and die by ratings and reviews.Those [...]
A Rising Trend: The Solo Female Traveler and How to Reach Her
There’s been a steady increase over the past 8-10 years in Google Trends for [...]
3 Google Analytics Reports to Help Understand Your Audience
We live in an age where we know more about our hospitality customers than ever before.We live in an age where we know more about our hospitality customers than ever before.
We live in an age where we know more about our hospitality customers than ever [...]
Bing Removes Sidebar Ads in Search Results
On March 26, Bing announced they will be retiring sidebar text ads from the [...]
Leveraging Unique Click Data in Google Analytics
Machine learning has generated a lot of buzz within the digital marketing [...]
How Mobile Page Speed Will Affect Your Rankings in 2018
Understanding the importance of optimizing page speed for mobile can be a [...]
3 Strategies for a Data Driven Digital Marketing Plan in 2018
Only a bit into 2018, most of us are spending these first weeks of January [...]
4 Steps In Optimizing Your Hotel’s PPC Mobile Strategy
It’s no secret that mobile continues to grow in influence across all [...]
5 Digital Marketing Trends for Hotels in 2018
As 2017 winds down, it is important to reflect on all the digital marketing [...]
“Preparing To React”: The Fast-Paced World of Digital Marketing
Reactive (rēˈaktiv): Acting in response to a situation rather than creating or [...]
Local SEO: 5 Ways To Make Your Hotel Stand Out
When it comes to digital marketing, it can sometimes be easy to neglect [...]
Successes in Search Marketing Using Increased Social Media Integration
Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing [...]
The Unexpected Big Player in Search Marketing: Google Images
If consumers had a best friend in the search world, it would be Google. Google [...]
Winter '17 Travel Search Trends to Aid Campaign Planning
Travel tech company Sojern is out with its most recent Global Travel Insights [...]
6 Common SEO Mistakes from the Hospitality Industry
Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online.
Mobile-Only Social Marketing: How We Decreased Cost-Per-Click By 93%
Here at SP, we’ve got mobile on the mind–and not just because we recently [...]
4 Budget Items to Boost Direct Bookings
It's budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018.
It’s budget season for hotel teams.Many will spend the waning weeks of [...]
BEST OF SCREEN PILOT SERIES: Pumpkin Spice Hospitality
Editor’s Note: This post is part of Screen Pilot’s “Best [...]
3 Ways the iPhone X Will Change Travel Forever
Apple has officially unveiled the iPhone X.As has been the pattern in the past, [...]
Labor Day, Fall Search Data to Aid Campaign Planning
FIRST LOOK: Google's Updated Hotel Search/Review Interface May Surprise You
Google’s stated mission is to organize the world’s information and [...]
The Future of Marketing: 4 Insights from Google Marketing Next
Keeping atop the latest digital marketing trends across mobile, analytics, [...]
New Google Feature: Google Posts - What You Should Know
In recent weeks, Google began rolling out their latest experiment, a platform [...]
3 Things Your Hotel Can Do Today to Boost Direct Bookings
The struggle is real.One of the most disruptive trends across the travel [...]
Fresh Summer '17 Search Data to Aid Campaign Planning
HOW DO YOU RANK? Mobile Website Speeds & Google Benchmarks
Technology is often associated with speed, and in today’s tech-integrated [...]
5 Tips for Marketing Hospitality to Millennial Parents
Marketers love labels. Tomes have been written about the so-designated [...]
Local SEO & The Power of Map Listings
Considering the time you spend optimizing your website for specific keywords [...]
NEW RESEARCH: Traveler’s Online Search & Booking Behaviors
Hotel teams yearn to learn what makes travelers tick. When marketers understand [...]
Millennial Travelers: Mobile Shopping and Booking Behavior
If one of your strategic goals is to engage younger travelers, you’ll [...]
Data to Aid Spring Campaigns: North America
Travel tech company Sojern is out with its first Global Travel Insights report [...]
New from Google: How We Use Our Phones for Travel
In our mobile-first world, it’s no surprise that people regularly turn to their [...]
NEW DATA FROM GOOGLE: How People Use Their Devices
Tablets, desktops, laptops, smartphones …As the devices we have at our disposal [...]
TRIPADVISOR PROWESS: Best Practices and SEO Tips for Hotels
TripAdvisor is nothing less than a behemoth. Since the site came online back in [...]
4 Takeaways from Latest Google Travel Trends Report
As hotel teams gear up for 2017, Google has released its 2016 travel trends [...]
BEYOND ROBOT DINOSAURS: An Update on Hot Hotel Tech and Trends
Last year, the Henna-na Hotel in Japan opened with a roar. Literally.A [...]
Screen Pilot Awarded 'Premier' Status by Google
Screen Pilot has been awarded ‘Premier’ status with Google Partners [...]
5 Ways Wordsmithery Will Benefit Your Brand
If content is king, then the wordsmith is the kingmaker.Roughly nine out of 10 [...]
Perking Up Your Hotel's PPC Keyword Strategy
If you work in travel, life is good. American unemployment rates are lower, [...]
SEO Strategy Spring Cleaning
Aside from a recent mini blizzard, it’s really starting to feel like spring in [...]
Over at Google, Time for Movin' and Shakin'
Remember April of last year? Yeah, me neither. I guess that’s what [...]
Brews & Views: The Google Analytics Beer Mystery
Some days, life as a search engine marketer can be trying. Others, are filled [...]
Google Right Side PPC Ads Left Behind
Today marks the official roll-out of a significant and compelling change in the [...]
Capitalizing on Micro-Moments in Travel
If you have walked down the street, rode a bus or sat at a table in a [...]
Google Announces Commission-Based Bookings
In a move that conveniently, and almost suspiciously, follows the [...]
As OTA Giants Rise, Google & Amazon Wait Their Turn
In the never ending battle between hotels and online travel agents, the first [...]
The Final Blow? Google Chrome Now Blocking Flash Advertisements
On September 1st, Google implemented changes in its Chrome browser that will [...]
Think with Google Releases Travel Dashboard
On Monday, Google’s research branch, Think with Google launched their brand new [...]
Get on Top: SEO Ranking Factors in 2015
Have you ever wondered just what exactly goes into search ranking factors? For [...]
5 Mobile Trends in Hospitality for 2015
According to Google Research, nine out of ten people are [...]
Google Now Testing Hotel Price Drop Alerts
Google is up to something. Yes, I know, they are always up to something, but [...]
Staycations & Hotel Marketing Strategy
The idea of being a tourist in your own city is not a new concept, but [...]
Everything Old Is News Again
Google is once again giving press releases visibility in search results.The [...]
Navigating the Traveler's Path to Purchase
Have you ever wondered what the lifecycle of travel booking looks like from [...]
Google Tests Search Rankings Based on Accuracy Not Links
While the internet can be a wonderful, revolutionary, and beautiful place, it [...]
Google Searches to Reward Mobile-Friendly Sites
Last year was the year mobile internet usage surpassed desktop, and even if you [...]
Goodbye Google Carousel, Hello Local Pack
Yesterday afternoon, Screen Pilot noticed something strange happening with [...]
Google's Panda 4.1 Update Gives Small Websites a Boost
Last Thursday, Pierre Far, Webmaster Trends Analyst at Google UK, announced the [...]
State Level Terms Arrive In Google Carousel
Since the end of July the local search community has been frantically trying to [...]
New Google Paid Ads Format Rolls Out
Why does my Google search results page look a little different? Has it had a [...]
30 Sec: Google Clarifies Place Guidelines
Google had (on the hush) made clarifications to their Google Places guidelines [...]
What are gTLDs anyway?
The new gTLD (generic top level domains) program was a long time in the making [...]
2014 Digital Marketing Predictions & 2013 Recap
2013 was a big year for us here at Screen Pilot and for the Digital Marketing [...]
Hashtags in Search
A hashtag – any word or phrase (no spaces) with a # preceding it – [...]
Google Plus Local Gets A Facelift
This afternoon Google Plus started rolling out a new user facing layout of [...]
Google Plus & Adwords Shared Endorsements
The link between your Adwords account and Google Plus local page just got more [...]
Google Rolling Out 100% Secure Search - Goodbye Organic Keywords
For coming up to 2 years, digital marketers have been annoyed at Google for [...]
Google Local Carousel - The Importance of Positioning
Around 2-3 months ago Google started the worldwide rollout of what is know [...]
Hotels & Google Knowledge Graph Carousel. The Impact.
The Google Knowledge Graph carousel is now showing up more and more. And across [...]
Case Study: From Zero to 1st Page of Google
Background The Hilton San Diego Resort & Spa is a luxury resort in the [...]
Google AdWords Image Extensions Are Here!
Recently we started to use a brand new Google AdWords Beta that is [...]
Google AdWords Communication Extensions
In summer 2012 Google introduced the communication extensions to AdWords [...]
Keep Tabs on Your Online Reputation with Google Alerts
What is your strategy to monitor your company’s online reputation?One [...]
10 Things Screen Pilot’s Grateful for in 2012: A Thanksgiving Special
In the spirit of giving thanks this week, we wanted to take a few minutes and [...]
Keeping Your Web Content Fresh And Why It Matters
Many companies struggle with this issue – how important is it to keep [...]
Google Social Analytics – Another tool in your Google toolbox
If you’re anything like us, you are in and out of Google Analytics all day, [...]
The Latest Digital Marketing Developments You Should Be Testing
Anyone involved in digital marketing will know that the landscape is always [...]
The Top Five Ways To Ensure Your Hotel Is Set Up For Apple Maps
So who spent all Friday waiting in line outside your local Apple store for the [...]
Say Goodbye To Your Hotel's Google Places Page.
Big changes occurred in Google’s local search last week with Google+ Local [...]
Google Hotel Finder is Here to Stay
Google Hotel Finder is being repositioned this week in your search results. [...]
An Introduction To Multi Channel Analytics For Hotels & Resorts
We’ve had a lot of questions about the Google Analytics Multi-Channel tool from [...]
Review Series: Hospitality iPhone Apps
Marriott iPhone AppIn the spirit of making these reviews more interesting, I [...]
2012 - The Year of Mobile
Screen Pilot looked into its very own crystal ball and returned with a few [...]
Your guests have a voice and so do you - responding to reviews
The time has come when an irate guest can no longer be appeased by a sincere [...]
Living in a Virtual World - Google Virtual Tours
Customers can now virtually stroll through your lobby or entrance with the help [...]
Google Local Search - Nip Tuck
In Google’s continued search for the right balance between form and [...]
Google Launches Hotel Finder
Well, you wondered what Google would do in the travel space – Here it [...]
How to Effectively Capture Mobile Marketing Conversions
The team here at Screen Pilot had a great time this morning at the Social Media [...]
Google kills 95% of your Google Places hotel reviews. What does it mean for SEO?
2 blog posts in one day! No we haven’t gone mad… yet. We just [...]
Digital Marketing and the new iOS5
Apple lovers, geeks, obsessives, followers, fanatics and Steve Jobs stalkers [...]
The Good, The Bad and The Ugly of QR Codes
You can relax, we won’t be peppering this blog entry with Clint Eastwood and [...]
Plus One For Google +1
Yes, yes, yes… I’m sure you’ve heard enough about Google +1 [...]
Google +1 button coming to AdWords
It seems that in the coming weeks, Google AdWords search results will include a [...]
aOS Overtakes iOS in U.S. Smartphone Market Share and Data Usage
So, the most recent data on who’s winning between Apple and Google on the [...]
SEO vs SEM – What’s The Difference?
There’s really no easy answer to this question and, if you ask 10 different SEO [...]
100 + 1 = 1 Google’s Newest Math Invention
Just when you least expect it, Google comes out with a new, different kind of [...]
Google Dance… free lessons, coming to a studio near you
Google Dance… free lessons, coming to a studio near youHave you ever opened up [...]
On-Page SEO And How To Do It Right
You can talk to most SEO professionals and while their philosophies may differ [...]
Google Places. What’s in it for me?
It’s the place to be. The first page, that is.Face it, not everyone can be on [...]
How Can QR Codes Help Your Business
First of all what is a QR code? A QR (Quick Response) Code is a [...]
A Solution to Time Consuming Link Building
When I first started out in the SEO field the only task I was given was to [...]
Must Have SEO Tool- Screaming Frog
If you are a novice SEO professional or even a seasoned veteran, you are always [...]
Google Instant: An SEO Curse or Blessing
As per a blog post on The Official Google Blog dated 9/8/10, Google is rolling [...]
Yahoo & Bing Paid and Organic Search Alliance
Just wanted to update everyone on the recent happenings with Yahoo and Bing. [...]
Bing Organic Results In Yahoo: Impact & Tips
As many in the online marketing field know, Bing and Yahoo are joining forces [...]
Top 6 Ways to Increase Your Blog Traffic
Unless you went out and purchased someone else’s blog there’s a very good [...]
60 Seconds: What Does Google’s ‘Caffeine’ Mean To Hospitality?
At the beginning of June 2010, Google officially launched Caffeine, their new [...]
TripAdvisor.com: Do Their Business Listings Have Any SEO Value?
We have several hotel and resort clients here at Screen Pilot which allows our [...]
What The Recent Changes In Google Mean for Hotels & Resorts
On May 5, 2010, Google changed the way people use the Internet. They have [...]
E-Mail Named Tops for 'Targeting' - Search also scores well in new survey of digital marketing effectiveness
A newly released Datran Media survey of executives at Fortune 500 companies, [...]
Mobile Device Popularity Surges
The popularity of smartphones, 3G devices and other advanced mobile [...]
Low Cost SMS Marketing for Hotels
We’re pleased to announce a new price point for self-managed SMS [...]
What Is Real-Time Search Anyway?
Google just introduced new features to their search results that brings a [...]
Google Social Search
Google Social Search is an experimental feature that allows you to do searches [...]
Americans Want Brands that Inform
But don’t get too friendly! src: www.eMarketer.comThe top characteristic US [...]
Google Docs New Shared Folders
Collaborating through Google Docs just got easier!You can now share entire [...]
Google Introduces Local Listing Ads, to San Francisco & San Diego
Matching Yahoo’s local ad unit model, Google is finally rolling out its [...]
Mobile Users Report: Mobile Ads, iPhones, and Web Browsing
One in three mobile users who recalled seeing a mobile ad said they responded [...]
Mobile Ads Clicking Around the World
Mobile Ads Clicking Around the World DECEMBER 1, 2006 According to the [...]
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